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Amazon wants to take an even bigger share in the grocery industry in Fort Worth.
The online retail giant, which also owns Whole Foods Markets, has launched a grocery collection at its Fort Worth store on the Bryant Irvin Road waterfront.
Customers order their food and items online using Amazon's Prime Now app, and food can be removed at Whole Foods in about an hour at no extra cost, or in half an hour for 4, $ 99.
It is unclear when grocery picking will also be available at Whole Foods stores in Arlington, Colleyville and many places in the Dallas area.
Here's how it works:
▪ Amazon Prime members place their grocery order in the Prime Now app and choose a Whole Foods location for pickup.
▪ Orders of $ 35 or more can be taken in less than one hour at no additional charge. Or, for those who are even more in a hurry, the order can be prepared in 30 minutes for a fee of $ 4.99.
▪ To collect their order, customers will be asked to go to a designated parking spot. Prime Now employees will realize the goods and place them in the waiting cars.
News of the new pickup service in Fort Worth was announced Tuesday night as part of a national expansion of Prime Now services in several states.
"Prime Now's delivery continues to be a hit with our customers and we are excited to introduce this service in 10 new cities and other areas of New York and Seattle," said Christina Minardi, Vice President of President of Whole Foods Market Operations.
"And for our customers in Fort Worth, Kennesaw (Ga.) And Richmond (Va.), We are delighted to also offer the option of picking groceries. This is another way to improve the quality of healthy and organic foods from Whole Foods Market. "
Thousands of items are available for pickup, including most fresh and organic products inside the store, meats, floral products and toiletries. Alcohol is also available for delivery or pickup to customers in some markets, but not in the Fort Worth area.
Amazon's move comes as many competitors struggle to maintain their share of the still-crowded North Texas grocery retail market.
In 2016, Amazon began offering Amazon Fresh home deliveries throughout Metroplex.
About a year ago, Walmart began offering grocery services through a partnership with Uber in targeted areas of northern Texas. In addition, Target has begun offering Target Restock, a service in which non-perishable goods such as paper towels and laundry soap can be routinely shipped to customers as part of a subscription service.
Kroger also offers a self-service collection service in many stores for customers who use the company's ClickList online application.
Gordon Dickson, 817-390-7796; @gdickson
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