Amazon opens a "four-star" store in New York

The online retail giant, Amazon, is opening a store in New York that will only sell highly rated products on its website.

The store will sell toys, housewares and other items that have a rating of four stars or more online.

Customers visiting the store will pay less if they bought the Amazon Prime service.

Physical stores are becoming a key expansion area for Amazon as it seeks to tackle more traditional retailers.

The company currently operates 17 bookstores and is experimenting with its Go outlets that eliminate cashiers.

Last year, it paid $ 13.7 billion (£ 10.4 billion) to the Whole Foods chain to fuel its fresh produce efforts and help strengthen its food delivery service. # 39; groceries.

The four-star store will also sell books, games and cookware as well as Amazon's own Echo speakers and its Kindle e-readers. It will also include sections devoted to "trend" and popular articles for online customers.

Amazon has recently attempted to improve the accuracy of its opinions by trying to eliminate fakes and those left by people who were given, rather than purchased, items they commented on.

Analyst Michael Pachter of Wedbush Securities was skeptical about the store's prospects, knowing that it could only contain a certain number of physical items.

"If I'm looking for a TV and the store is full of kitchen appliances, it does not help me much," he told Reuters.