Amazon would have planned 3,000 Go stores without cash from here 2021

According to a report published by Amazon, Amazon plans to open up to 3,000 of its Amazon Go convenience stores without a cash register by 2021. Bloomberg aujourd & # 39; hui. This would be Amazon's most aggressive action since its purchase of Whole Foods in 2016. This would also significantly alter the company's offline retail potential as it positions itself on the competition from the brands. grocery stores like Kroger, stores like CVS and 7-Eleven, and big box retailers like Walmart and Target.

The first Go store, which uses sensors and lightweight automation software to allow customers to shop without interaction with an employee or kiosk, opened in Seattle in late 2016. Since then, Amazon has carefully studied his model and expand the model. The second Go store opened last month, also in Seattle, while another in Chicago opened early this week, marking the first Go store to open outside the state and city of Chicago. Amazon. More stores are planned in the Chicago and San Francisco areas later this year and in 2019, according to the latest job offers.

However, the report describes Amazon's ambition for its Go stores as much, much larger than what the company has publicly expressed in the past. According to the report, CEO Jeff Bezos imagines that Go stores are taking different configurations, including stores for freshly packaged meals and more designed stores like 7-Eleven with limited grocery selections and pre food options. -make. If Amazon is experimenting with many different models for Go, the company and its cashless model are threatening to put it in competition with fast food and fast food restaurants.

The Go model, while relatively innovative in removing cashiers from the process, is designed to be familiar. Customers scan their Amazon accounts with their smartphones when they enter, and from there they can buy sandwiches, salads, groceries and housewares. Sensors and software designed to analyze and collect items removed from shelves can update your shopping cart in real time, while ordering is done automatically when you leave the store.

according to Bloomberg, if Amazon focused on certain Go stores as it expanded to packaged meals for consumers on the move, it could increase profit margins for each new location and help Amazon open more sites faster because packaged products are easier to track with fewer sensors. and cameras. The proximity of several sites could also help centralize food production if stores are to focus on fresh, handmade foods such as sandwiches and salads. Amazon is expected to open 10 stores by the end of the year, 50 sites in major cities by next year, and then exponential growth of sites in 2020 and 2021, provided it does not touches no roadblocks.

Inventories of big-box retailers such as Walmart and Target have started to fall as a result of the news, as it is now clear that Amazon could, in a few years, start eating seriously in the traditional grocery, restaurant and food markets. and households. Amazon is already threatening this type of business with its commitment to food delivery, same-day delivery of household goods, and strengthening links between the Whole Foods national network of stores and its premium subscription service. And if Go becomes a dominant force in the major metropolitan centers of the United States, this could make Amazon a threat to all catering establishments, whether 7-Eleven or fast.