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Jeff Bezos is better known for building Amazon's e-commerce empire than his entrepreneurial work at Blue Origin, but Morgan Stanley says it could change.
Amazon shares briefly exceeded $ 1 trillion in market capitalization for the first time on Sept. 4, joining Apple as the only publicly traded US company above the benchmark. Analysts cite the company's ever-diversified portfolio as a value engine.
Bezos said publicly that Blue Origin was "the most important work," notes Morgan Stanley. He also said that there should be "a permanent human settlement on one of the poles of the moon" and think that it's not just time for the man return to the moon, "it's time to stay."
Blue Origin is moving quickly to commercial operations as the company nears completion of testing for several of its major projects. Its BE-4 engine, the flagship food of Blue Origin's propulsion business, has shown that it "works and works well," said CEO Bob Smith in April at CNBC. The company also hopes to launch humans into space soon on its New Shepard rocket, which has already flown over nine times. New Shepard is built to offer tourists a ride in space, taking passengers in a capsule beyond 350,000 feet, where they would spend about 10 minutes floating in weightlessness before returning to Earth.
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