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Another Amazon store has opened today: Amazon 4 Star, in a new location in the Soho district of New York. The retail giant's new store sells only four or more stars on Amazon.com, as well as Amazon's own products.
The company writes in a blog that Amazon 4 Star is a "management thinking of our customers", and in a way that is true. The average rating for all 4 star Amazon items is 4.4 and most items have hundreds or thousands of rankings and reviews online. Amazon stores the store with consumer electronics, kitchen and home supplies, toys, books, games, etc., but it does not contain all products with a rating of 4 stars or more.
The discovery seems to be one of the main goals of the new store. Not only does the store showcase the most popular items on Amazon.com, but the company also organizes them into specific categories such as Most-Wished-For, Trending Around NYC, Amazon Exclusives, and more.
As with most Amazon efforts, Premium members enjoy the benefits of the new store: they will pay the Amazon.com price, while non-paying members pay the suggested retail price. Digital price tags list the prices, as well as the amount recorded by the main members, the average number of stars for the article and the total number of reviews.
In recent years, Amazon has made its way into the brick and mortar space after understanding its benefits for an essentially online business. The company's acquisition of Whole Foods allowed it to sell hundreds of stores in the United States, thanks to which its customers could buy groceries and other household items and by the company. 39, from which Amazon could expand its services.
Amazon also has several other stores: Amazon bookstores sell only the most popular books on its website, and Amazon Go cashless stores act as the growing convenience store chain. Amazon Go is arguably the company's most strategic role-playing game because it allows Amazon to track the behavior of in-store customers with the help of cameras and its mobile application. According to rumors, Amazon would like to open 3,000 Amazon Go stores by 2021 here.
In addition to better understanding customers' buying habits, Amazon 4 Star also offers the company another physical location to present its own devices. Amazon 4 stars has tables dedicated to new Echo and Fire TV devices. Traditional stores offer customers the opportunity to play with Amazon devices that they may not have seen in person before buying on Amazon.com.
Currently, it is not known if we could see more Amazon 4 star stores open in other places in the future.
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