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AMC Theaters is preparing to increase the monthly price of its fast-growing Stubs A-List movie subscription service in 15 of the 50 US states. Whether film studios or film chains want it or not, it seems that the future of cinema in the United States goes through subscription services, in which a subscriber pays a flat fee to then be able to see a predetermined number of movies per month at no additional cost. . This type of movie theater subscription is not new in many countries elsewhere in the world, but until MoviePass takes off (the following year, before it is released). Being finally crushed and etched), most Americans had never been exposed to this concept.
It has become commonplace among American consumers that in recent years, the price of movie tickets is too high. At this point, a single ticket (when most people go to the movies) in almost every region of the United States will cost the buyer at least $ 10, with many markets priced at $ 15 or more for a performance 2D normal. If one wishes to see a 3D movie, IMAX, Dolby Cinema or another "premium format", the prices become even more disturbing. So, when MoviePass lowered its monthly low price to $ 9.95 last summer, millions of people quickly signed up to watch movies without such financial success.
Related: A Timeline of the MoviePass Merge
The business model of MoviePass was of course very imperfect and the service has since become a shell of its former identity. However, AMC Theaters has taken note of MoviePass and this summer launched its own subscription-based movie service called Stubs A-List, a complement to its existing loyalty program. The setup was simple: at $ 19.95 a month, subscribers could see up to three movies a week, including premium format. Unfortunately, as revealed by an e-mailed statement to Stubs A-List customers, this price will soon increase. Starting January 9th, the price for customers residing at Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, Washington State and the District of Columbia will be $ 21.95. Customers in California, Connecticut, Massachusetts, New Jersey and New York are the most affected, with prices rising to $ 23.95.
Although many users of the list of tips are sure to find this annoying increase, there is one positive aspect that deserves to be mentioned. The email sent by AMC also indicates that existing subscribers (and those who register before the price increase takes effect) will maintain the current price of $ 19.95 for the first 12 months of their membership, which whatever their place of residence. For example, a person living in New York and registered today would pay $ 19.95 until November 5, 2019, regardless of the higher price for new subscribers in that state. Thus, with the launch of the A-List service on June 26, this means that no current subscriber will have to worry about paying more before June 26, 2019 at the earliest.
AMC's e-mail also revealed that the A-List service had already attracted more than 500,000 subscribers in just over four months, much longer than expected. AMC Theaters & # 39; projection declared initial for the inscriptions. As the statement says, A-List is here to stay. The question now is who will be the next string of theaters (or the enterprising company of MoviePass-esque) to throw his hat on the ring and get a piece of the movie subscription pie.
Plus: MoviePass is a devastating hope for appropriate theater subscriptions
Source: AMC Theaters
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