An Amazon survival guide is needed

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After a lot of national fanfare, Amazon, the second company to join the one trillion dollar club, has announced the new homes of its highly sought after QG2. Not a house, but two, as the search for a single city actually separated from Long Island City, New York, and Crystal City, Virginia (now Landing National), in the Washington DC area , claiming victory. There are certainly a number of disappointed municipal leaders across the country, from cities as far away as Puerto Rico to Miami, but how the two new homes of Amazon are preparing for the arrival of a gigantic trillion dollars in some ways requires an Amazon Survival Guide. This will help ensure that smiles are not only present on Amazon's ubiquitous packages and at pioneering ceremonies, but also on the faces of job seekers, business leaders and leaders in the long term to a new market that is disrupting the market.

The Washington area that hosts half of seat 2 is no surprise, as Jeff Bezos, the CEO of Amazon (the richest in the world), has already planted a large personal flag in the region, buying the largest (and the most expensive) private residence. Like all billionaires who respect each other, the lure of political power and perhaps even presidential aspirations is a good reason to lay the foundations of the capital. In the case of Amazon, Bezos is expected to become one of the largest employers in the region after the federal government and joins the Washington Post, which is its other regional asset. The business logic is even clearer, especially as Amazon seeks to expand its lucrative procurement activities in the defense and defense sectors, as well as logistical and market proximity benefits. that represents the creation of two centers on the east coast. It has already been reported that the regional movement opens a path for Amazon to win a $ 10 billion defense contract. In one fell swoop, this would deduct the cost of direct investments of $ 5 billion, which was the investment promised in HQ2, not counting the subsidies paid by the two host cities around $ 2 billion. As when Amazon bought Whole Foods for only $ 13 billion to be deducted from rising stock prices, it is very likely that Amazon's gains in subsidies, government contracts and increased valuation will quickly neutralize direct investment. in HQ2.

Unaccustomed to internal market turmoil and negative externalities, Amazon and companies of its size and weight have become accustomed to becoming flash neighbors, including in the communities where they were founded. Recognizing this and the continuing impact of large technology companies in the market-distorting, affordable housing markets, Jeff Bezos, through his philanthropic efforts, has allocated $ 2 billion to improve options. affordable housing and early schooling. Responding to adverse market reactions in this way aims to turn the eyebrows and smile at Amazon's packaging. Similar largesse may be needed in its new host cities, both of which are affected by affordable housing and other social problems.

The other significant benefit to Amazon, headquartered on the east coast of the east coast 2, is the ability to influence and inform national decision-makers more directly, particularly with respect to new business models. which Amazon claims its rights. For example, the prospect of nationwide drone deliveries means that drones have to take off with FAA approval. A platform in the capital region, where Jeff Bezos plays, will be better able to allow launch drones to fly in a lower, currently unregulated airspace. Seeing that heliports have been incorporated into the mix to soften the incentives for site selection, Amazon clearly intends to fly more than just helicopters from these new locations – with National Landing in the line of fire of the DC Reagan National Airport.

A similar entry into the market takes place in the health sector, particularly as the triumvirate between Amazon, JP Morgan and Berkshire Hathaway is becoming a company to be named with considerable leadership from Dr. Atul Gawande to the closed off. This health insurance platform, which brings together one million employees from the three companies within a new insurance structure, represents a major asset for all players in the sector. Nationalization of this framework in more direct competition with private health insurance and state or government-supported health care programs is more likely to receive regulatory blessing from an influential Amazon on the coast is, notwithstanding the rushes between Jeff Bezos and President Trump, who is comical about Saturday Night Live.

Beyond Amazon and the triumvirate leading to the massive abandonment of private health insurance, the prospect of direct competition with the health insurers of a titan tech, d & # 39; A titan bank and a titan insurer could well sound the death knell of underperforming insurers. The jury will not know if this is good for markets and consumers. What is true for companies and employers operating in the shadow of Amazon is that they now face a double major danger: they only have a few years to prepare. On the one hand, no public executive or business leader wants to unveil the "unwelcome carpet" to an investor who could hire 50,000 people in the host cities – or at least that has been affirmed in the promises of pre-investment. For this host committee, entering the Amazon value chain and gaining the economic competitiveness that Amazon represents can be a boon. On the other hand, the 50,000 new employees of Amazon, especially in the highly competitive and already expensive digital TV market, will be very expensive for employers in the region, already engaged in a fierce battle against the best technical talent . Indeed, one of the insidious aspects of the Washington area labor market is that many facets of the federal government and the national security apparatus are in fact already privatized.

As with any economic growth, the displacement of the market is the consequence. For this, the first chapter of an Amazon Survival Guide, would describe the planning of business scenarios to determine potential positive and negative impacts. As with any risk management, you can not buy insurance when your home is on fire, nor can you respond to Amazon who poach your best talent or lucrative government contract when it happens. Risk favors the prepared. Likewise, companies that are trying to spend a lot of money with Amazon on employee compensation and benefits risk going crazy. Instead, the value proposition of employment in these companies and government agencies must be based on qualitative issues, where more money is not a substitute for commitment, satisfaction and more importantly, increased employee loyalty.

The other known and expected negative externality of a friendly neighborhood in the Amazon is the depletion of the affordable housing stock and the rapid appreciation of existing stocks. In both homes of QG2, the lack of affordable housing is already an endemic problem. On a national level, the Washington metropolitan area does not match Hawaii in terms of rental costs. Potential citizens – those who want to avoid the nightmarish traffic in the area – must earn at least $ 33.58 an hour to pay the rent for a two-bedroom apartment. In New York, the same figure is $ 28.08, not to mention the problems of homeownership in both markets, let alone at the national level. Although these problems are not directly Amazon's fault, and no one should blame Amazon's success, policy makers, especially those interested in affordable housing and unintended side effects of gentrification unbridled, will have to take balanced measures.

If the first chapter of an Amazon survival guide discusses what the market and regional leaders can do to prepare, the second chapter would entrust the responsibility to Amazon and describe the means by which the company and its customer can become locally engaged citizens. Amazon settles in very stratified regions according to economic, social, educational and ideological criteria. Deploying the considerable social and financial capital of Amazon to solve these problems, especially in the second city of Baltimore, the mega region of DC, can not only curve the circle of many of these young lives, but also steer the sector of the region towards long-term economic prospects. competitiveness. This was Amazon's main motivation for moving east. While improving regional economic competitiveness is not a singular burden for Amazon, which will soon become the largest employer in the region after the federal government, Amazon has a unique opportunity and, according to some, a to ensure that all ships go up.

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After a lot of national fanfare, Amazon, the second company to join the one trillion dollar club, has announced the new homes of its highly sought after QG2. Not a house, but two, as the search for a single city actually separated from Long Island City, New York, and Crystal City, Virginia (now Landing National), in the Washington DC area , claiming victory. There are certainly a number of disappointed municipal leaders across the country, from cities as far away as Puerto Rico to Miami, but how the two new homes of Amazon are preparing for the arrival of a gigantic trillion dollars in some ways requires an Amazon Survival Guide. This will help ensure that smiles are not only present on Amazon's ubiquitous packages and at pioneering ceremonies, but also on the faces of job seekers, business leaders and leaders in the long term to a new market that is disrupting the market.

The Washington area that hosts half of seat 2 is no surprise, as Jeff Bezos, the CEO of Amazon (the richest in the world), has already planted a large personal flag in the region, buying the largest (and the most expensive) private residence. Like all billionaires who respect each other, the lure of political power and perhaps even presidential aspirations is a good reason to lay the foundations of the capital. In the case of Amazon, Bezos is expected to become one of the largest employers in the region after the federal government and joins the Washington Post, which is its other regional asset. The business logic is even clearer, especially as Amazon seeks to expand its lucrative procurement activities in the defense and defense sectors, as well as logistical and market proximity benefits. that represents the creation of two centers on the east coast. It has already been reported that the regional movement opens a path for Amazon to win a $ 10 billion defense contract. In one fell swoop, this would deduct the cost of direct investments of $ 5 billion, which was the investment promised in HQ2, not counting the subsidies paid by the two host cities around $ 2 billion. As when Amazon bought Whole Foods for only $ 13 billion to be deducted from rising stock prices, it is very likely that Amazon's gains in subsidies, government contracts and increased valuation will quickly neutralize direct investment. in HQ2.

Unaccustomed to internal market turmoil and negative externalities, Amazon and companies of its size and weight have become accustomed to becoming flash neighbors, including in the communities where they were founded. Recognizing this and the continuing impact of large technology companies in the market-distorting, affordable housing markets, Jeff Bezos, through his philanthropic efforts, has allocated $ 2 billion to improve options. affordable housing and early schooling. Responding to adverse market reactions in this way aims to turn the eyebrows and smile at Amazon's packaging. Similar largesse may be needed in its new host cities, both of which are affected by affordable housing and other social problems.

The other significant benefit to Amazon, headquartered on the east coast of the east coast 2, is the ability to influence and inform national decision-makers more directly, particularly with respect to new business models. which Amazon claims its rights. For example, the prospect of nationwide drone deliveries means that drones have to take off with FAA approval. A platform in the capital region, where Jeff Bezos plays, will be better able to allow launch drones to fly in a lower, currently unregulated airspace. Seeing that heliports have been incorporated into the mix to soften the incentives for site selection, Amazon clearly intends to fly more than just helicopters from these new locations – with National Landing in the line of fire of the DC Reagan National Airport.

A similar entry into the market takes place in the health sector, particularly as the triumvirate between Amazon, JP Morgan and Berkshire Hathaway is becoming a company to be named with considerable leadership from Dr. Atul Gawande to the closed off. This health insurance platform, which brings together one million employees from the three companies within a new insurance structure, represents a major asset for all players in the sector. Nationalization of this framework in more direct competition with private health insurance and state or government-supported health care programs is more likely to receive regulatory blessing from an influential Amazon on the coast is, notwithstanding the rushes between Jeff Bezos and President Trump, who is comical about Saturday Night Live.

Beyond Amazon and the triumvirate leading to the massive abandonment of private health insurance, the prospect of direct competition with the health insurers of a titan tech, d & # 39; A titan bank and a titan insurer could well sound the death knell of underperforming insurers. The jury will not know if this is good for markets and consumers. What is true for companies and employers operating in the shadow of Amazon is that they now face a double major danger: they only have a few years to prepare. On the one hand, no public executive or business leader wants to unveil the "unwelcome carpet" to an investor who could hire 50,000 people in the host cities – or at least that has been affirmed in the promises of pre-investment. For this host committee, entering the Amazon value chain and gaining the economic competitiveness that Amazon represents can be a boon. On the other hand, the 50,000 new employees of Amazon, especially in the highly competitive and already expensive digital TV market, will be very expensive for employers in the region, already engaged in a fierce battle against the best technical talent . Indeed, one of the insidious aspects of the Washington area labor market is that many facets of the federal government and the national security apparatus are in fact already privatized.

As with any economic growth, the displacement of the market is the consequence. For this, the first chapter of an Amazon Survival Guide, would describe the planning of business scenarios to determine potential positive and negative impacts. As with any risk management, you can not buy insurance when your home is on fire, nor can you respond to Amazon who poach your best talent or lucrative government contract when it happens. Risk favors the prepared. Likewise, companies that are trying to spend a lot of money with Amazon on employee compensation and benefits risk going crazy. Instead, the value proposition of employment in these companies and government agencies must be based on qualitative issues, where more money is not a substitute for commitment, satisfaction and more importantly, increased employee loyalty.

The other known and expected negative externality of a friendly neighborhood in the Amazon is the depletion of the affordable housing stock and the rapid appreciation of existing stocks. In both homes of QG2, the lack of affordable housing is already an endemic problem. On a national level, the Washington metropolitan area does not match Hawaii in terms of rental costs. Potential citizens – those who want to avoid the nightmarish traffic in the area – must earn at least $ 33.58 an hour to pay the rent for a two-bedroom apartment. In New York, the same figure is $ 28.08, not to mention the problems of homeownership in both markets, let alone at the national level. Although these problems are not directly Amazon's fault, and no one should blame Amazon's success, policy makers, especially those interested in affordable housing and unintended side effects of gentrification unbridled, will have to take balanced measures.

If the first chapter of an Amazon survival guide discusses what the market and regional leaders can do to prepare, the second chapter would entrust the responsibility to Amazon and describe the means by which the company and its customer can become locally engaged citizens. Amazon settles in very stratified regions according to economic, social, educational and ideological criteria. Deploying the considerable social and financial capital of Amazon to solve these problems, especially in the second city of Baltimore, the mega region of DC, can not only curve the circle of many of these young lives, but also steer the sector of the region towards long-term economic prospects. competitiveness. This was Amazon's main motivation for moving east. While improving regional economic competitiveness is not a singular burden for Amazon, which will soon become the largest employer in the region after the federal government, Amazon has a unique opportunity and, according to some, a to ensure that all ships go up.