Analysts admit that they were wrong about the iPhone X and expect a price of $ 849 for a 6.1 "LCD iPhone

We are less than a week away from Apple's launch of the 2018 iPhones and, as is generally the case, analysts are coming out of the woods to voice their optimistic opinions about AAPL. Piper Jaffray and Goldman Sachs both released new investor ratings on Apple, detailing the effects that next week's new iPhones will have on the company.

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As noted by CNBCGoldman Sachs raised its price target on AAPL to $ 240, a significant increase over the $ 200 target previously set by the company to Apple. In a note to investors, Goldman explained that this increase is a kind of mea culpa because it was previously cautious on Apple because of an uncertain demand for the iPhone X:

"We are also taking this opportunity to eat a bit of our cautious attitude this summer," said Rod Hall, Goldman analyst, in a note. "We were expecting a worse demand from the iPhone X and a decline in the stock – it's clear that neither of these two things has happened."

Due to the apparently higher demand of the iPhone X, Goldman Sachs claims to not see Apple targeting the lower segment of the market with the 6.1-inch LCD iPhone set that will be launched next week. Instead, it has a starting price of $ 849, which is well above the $ 699 forecast.

Theoretically, this would put the 5.8-inch iPhone X at around $ 949-999, and the iPhone Xs Max above.

Goldman estimates that Apple will set the price of the iPhone 9 to 849 dollars, instead of the 699 dollars speculated. The firm estimates that "the insurance of the iPhone 9 offers some flexibility up to $ 800," but he doubts that the demand for iPhone X exceeds expectations in recent months.

"Apple is once again hard to bet against," said Hall.

Investors do not always have the best iPhone pricing history, but their estimates based on the supply chain are worth noting.

Meanwhile, MarketWatch reports that Piper Jaffray is just as optimistic about Apple before the new 2018 iPhones, bringing its price target for the company from $ 218 to $ 250. The company's survey shows that "nearly two-thirds" of iPhone owners use an iPhone for at least two years, which leads to a major upgrade request:

Michael Olson, an analyst at Piper Jaffray, raised his AAPL stock price target to $ 250 from 218 on September 12. His study suggests that nearly two-thirds of iPhone owners, more than 500 million use an iPhone model of at least two years. He reiterated his predictions about a "super long cycle," a game about Apple's previous "supercycle" about device upgrades, and plans a "multi-year evolution" to iPhones in the X family.

Apple will hold its "Rally" event on September 12th.

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