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Maryland's controller accuses Anheuser-Busch of promoting excessive drinking among students.
(Daylight / Anheuser-Busch)
A Maryland government official accuses Anheuser-Busch of promoting excessive drinking among students through the company's release of 77 packages of Natural Light beer.
In 1977, the year Natural Light was created, the company released the limited edition packaging of College Park, Maryland, which looks like a cask. The specialty article was sold in anticipation of the University of Maryland reunion weekend.
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"They obviously encourage the abuse of alcohol by young people," said Comptroller Peter Franchot, responsible for taxation and alcohol regulation in Maryland, at WUSA-TV.
The 77-packs were so popular that many social media journalists joked that they were going to the area to pick them up. Others lined up to buy them as soon as they were unloaded from the delivery trucks, reports WUSA-TV.
Some students think that barrel-shaped packaging was the perfect way to ban barrels from their school.
"It's an excellent marketing," said a student at the station. "We only had it here and they did as if it was a unique thing, which caused some of the hype."
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At the first announcement of the 77 packs, representatives of Anheuser-Busch, headquartered in St. Louis, did not immediately respond to Fox News' request to explain why the University of Maryland was chosen to to be distributed.
Janine Puhak of Fox News contributed to this report.
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