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The council of this Manhattan condominium decided to remove the name of President Trump from the facade. (AP Photo / Seth Wenig)
Residents of a Manhattan condominium called "Trump Place" voted to remove the president's nameof the tower facade, the last of a series of properties that have moved away from the Trump brandsince polling day 2016.
Owners of the Upper West Side Building, a 46-story tower located at 200 Riverside Boulevard, were informed of the decision to remove the signs Wednesday afternoon in an email from the council of Administration of the condominium.
According to the e-mail, 69.3% of the owners who participated in the vote in September and early October were in favor of dropping the name of President Trump. As a result, said the council, he had "passed a resolution to remove the signaling."
The change will not affect the legal name of the building, "200 Riverside Boulevard at Trump Place", but only the signs "TRUMP PLACE" on its east and west facades.
"We are delighted to have solved this problem in a democratic way. Our entire community is engaged in a thorough and respectful deliberation process on how to address signage on our building, "the council wrote in its e-mail, according to a copy obtained by The Washington Post. "We encourage everyone to go ahead and respect the will of the community."
The e-mail did not indicate when the signs would be removed.
[[[["We are not going anywhere." Trump Society Fights President's Name]
The Trump organization did not immediately respond to a request for comment. Even after the panels are removed, the president's company still has a contract to manage the building at least until next year.
This building is part of a large complex that Trump helped develop in the 1990s on the site of an old railway yard. He no longer owns the buildings, six of which originally bore the name "Trump Place".
After the election, Trump's name was removed from three Trump Place buildings on the same stretch of Riverside Boulevard, as well as hotels in Toronto, Panama, and New York City's SoHo district.
the200 Riverside Blvd. The construction was the subject of a lawsuit this year, when the council of co-ownership asked a judge of New York to determine if he had the right to withdraw his own posters. The Trump organization insisted that it had not done so, saying an agreement signed in 2000 meant the name could never be deleted.
The judge ruled for the condominium committee, saying that he could remove the posters, but only if the residents approved it.
[Judge rules New York condo board may remove ‘Trump’ name]
The latest initiative to remove Trump's name underscores how his political rise has transformed his brand. Once an icon of the success of big cities, he is now a deeply polarizing figure in liberal urban areas, particularly in New York, where Trump first appeared.
The fight for the sign at 200 Riverside Blvd. started early last year, after some residents complained about the association of the building with Trump. In response, the board of directors of the building conducted an informal survey of residents, asking them if they wanted to delete the name.
In this initial survey, about 63% said yes. But then, the board received a letter from Alan Garten, legal officer of the Trump Organization.
"Please note that [removing the signs] would constitute a flagrant and substantial violation of the license agreement, "Garten wrote in March 2017. He stated that if the board strove to remove the panel, the Trump organization will" no longer " 39; other choice than to initiate the appropriate legal proceedings. "
Garten said that a licensing agreement signed in 2000, under which the building had agreed to pay Trump 1 US dollar for the use of his name, was preventing the panels from going down.
To force the problem, the council instead pursued the Trump organization – and won it quickly.
"The court finds none of the arguments of the convincing defendant," said judge Eileen Bransten, referring to the Trump organization.
Trump still has its name on more than 40 buildings around the world, including the last two Trump Place buildings on Riverside Boulevard.
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