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In this week's edition of Variety Movie Commercial Tracker, powered by TV advertising analysis company iSpot.tv Marvel claims the first place in expenses with "Ant-Man". and the wasp. "
The ads placed for the superhero movie had an estimated media value of $ 4.91 million until Sunday for 943 national broadcasts on 36 networks. (Spending figures are based on estimates between June 25 and July 1. Estimates may be updated after the release of new data.) Wonderful priority spend on networks including NBC, CBS and ABC, and during programming [19659002] Big Brother the 2018 FIFA World Cup and The Tonight Show with Jimmy Fallon .
Right behind "Ant-Man" in second place: "Skyscraper" from Universal Pictures, who saw 803 national broadcasts on 36 networks, with an estimated media value of $ 4.43 million
Planned television ads for Lionsgate's "Uncle Drew" ($ 4 million), "Pictures Hotel Transylvania 3: Summer Vacatio No. of Columbia Pictures ($ 3.63 million) and "Mamma Mia! Here We Go Again "($ 3.58 million) completes the picture.
In Relation
Notably," Hotel Transylvania 3: Holiday Vacation " "Summer" has the best attention index iSpot (105), getting 5% fewer interruptions than the average movie ad (the interruptions include changing the channel, removing the guide, l & # 39; fast forwarding or turning off the TV)
Best TV commercials per week TV
$ 4.91M – Ant-Man and Wasp
Impressions: 344,374,336
Rating of the Warning: 92.10
Warning Note: 97
National Breakdown: 943
Networks: 36
Most Spend: NBC, CBS
Creative Versions: 51
East Life TV Spending: $ 16.52M
Studio: Marvel
started Displaying: May 17, 18
$ 4.43M – Skyscraper
Impressions: 250.985.47 2
Score: 92.64
Warning! SAVE: 104
National Aeration: 803
Networks: 36
Spending for the most part: FOX, Telemundo
Number of Creations: 22
East. TV lifetime expenditure: $ 14.93M
Studio: Universal Pictures
Started broadcasting: 13/05/18
$ 4M – Uncle Drew
Impressions: 269,061,921
Attention Note: 92.18
Warning Index: 98
National Aeration: 785
Networks: 30
Most Spend On: NBC, Central Comedy
Creative Versions: 27
East. TV lifetime expenditure: $ 16.38M
Studio: Lionsgate
began Release Date: 17/02/18
$ 3.63M – Transylvania Hotel 3: Summer Vacation
Impressions : 224,698,439
Score: 92.66
] Notice of attention: 105
National aeration: 792
Networks: 34
Most spent in: Nick, Telemundo
Creative Versions : 16
East. Television spending for life: $ 11.36 million
Studio: Columbia Pictures
Release date: 18/05/18
$ 3.58 million – Mamma Mia! Here we go again
Impressions: 207,516,828
Score: 91,85
Attention Rating: 94
National releases: 720
Networks: 29
Most passed On: CBS, NBC [19659021] Creative Versions: 12
Est. TV expenditure for life: $ 19.33M
Studio: Universal Pictures
started Landing: 28/01/18
1 Titles for films that spent a minimum of $ 100,000 on diffusions between the 25 / 06/2018 and 07 / 01/2018.
* TV Impressions – Total number of TV ad impressions served for brand or spot.
* Attention Score – measures the propensity of consumers to interrupt an advertisement broadcast on television. The higher the score, the more complete the views. Actions that interrupt a set of announcements include changing the channel, extracting the guide, fast-forwarding or turning off the TV.
* Index of Attention – Represents the attention of a specific creation or program compared to the average. The average is represented by a score of 100 and the total index range is between 0 and 200. For example, an attention index of 125 means that there are 25% fewer cuts stopped advertising compared to the average.
with iSpot.tv, the company that measures real-time TV ads with attention-based analytics of more than eight million smart TVs, to show you weekly what the studios are spending to market their movies to the television. Learn more about the iSpot.tv platform and methodology.
