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Apple (AAPL) reported its Q4 2018 results on Thursday, and the numbers were mixed.” data-reactid=”15″>Apple (AAPL) reported its Q4 2018 results on Thursday, and the numbers were mixed.
In the quarter, Apple sold 46.9 million iPhones versus analysts’ expectations of 48.4 million handsets. Apple sold 46.8 million smartphones in the same quarter last year.” data-reactid=”16″>In the quarter, Apple sold 46.9 million iPhones versus analysts’ expectations of 48.4 million handsets. Apple sold 46.8 million smartphones in the same quarter last year.
Earnings came in at $2.91 per share on revenue of $62.9 billion. That beats analysts’ expectations of $2.78 earnings per share on revenue of $61.4 billion.” data-reactid=”17″>Earnings came in at $2.91 per share on revenue of $62.9 billion. That beats analysts’ expectations of $2.78 earnings per share on revenue of $61.4 billion.
The average selling price for iPhones beat expectations, rising 41% to $793. Analysts had called for $729. The iPhone’s ASP is an important indicator of the kind of iPhones people bought in the quarter. A higher ASP means customers purchased more high-end handsets such as the iPhone X and the newer XS and XS Max, versus less expensive models like the older iPhone 8 and iPhone 7.” data-reactid=”18″>The average selling price for iPhones beat expectations, rising 41% to $793. Analysts had called for $729. The iPhone’s ASP is an important indicator of the kind of iPhones people bought in the quarter. A higher ASP means customers purchased more high-end handsets such as the iPhone X and the newer XS and XS Max, versus less expensive models like the older iPhone 8 and iPhone 7.
Apple’s increasingly important Services segment saw revenue of $9.98 billion versus $8.5 billion during Q4 2017. That’s a new all-time high for the business. Apple’s services, which includes iTunes, Apple Music, iCloud, Apple Pay and Apple Care, has been growing for years and could become the company’s main revenue generator as iPhone sales plateau.” data-reactid=”20″>Apple’s increasingly important Services segment saw revenue of $9.98 billion versus $8.5 billion during Q4 2017. That’s a new all-time high for the business. Apple’s services, which includes iTunes, Apple Music, iCloud, Apple Pay and Apple Care, has been growing for years and could become the company’s main revenue generator as iPhone sales plateau.
Apple’s iPad sales and revenue were down both year-over-year and sequentially. But with the release of two new iPad Pros with edge-to-edge displays on October 30th, that could change in Q1 2019.
@DanielHowley.Follow Yahoo Finance on Facebook, Twitter, Instagram, andLinkedIn.” data-reactid=”22″>Email Daniel Howley at [email protected]; follow him on Twitter at@DanielHowley.Follow Yahoo Finance on Facebook, Twitter, Instagram, andLinkedIn.
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