Apple's new iPhones will help carry the charge to a $ 2 trillion valuation



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Only a market capitalization of $ 932 billion before Apple (AAPL) will reach a valuation of $ 2 trillion.

Imagine what Apple will look like here (in 10 years, maybe?). Maybe another space campus somewhere in a tax-friendly state. Tim Cook as president. Hundreds more stores. Apple software is the dominant force in the movement of driverless cars. Apple TV installed in millions of homes. Even more madness on the balance sheet. The iPhone has a wraparound screen, and it also folds.

The speculation aside, what Apple unveiled on Wednesday should help set the course for a $ 2 trillion valuation. On the one hand, the new iPhones show a helpless company to drive up prices to increase profit margins. To what extent is this market capitalization not favorable, especially since it is unlikely that consumers will hesitate at high prices because of the added utility? The new iPhone suite has reaffirmed Apple's leadership in design and engineering, and Apple Watch is the first step in transforming Apple into a true healthcare center. This is a good place to stay ahead of the baby boomer movement that is retiring.

In total, Apple has done enough for bullish investors to imagine what one could expect from their holdings over time.

Data dump

Retailers (with the exception of Sears Holdings (SHLD)) should be ready for an exceptional vacation thanks to a healthy US labor market. The quarterly results of Walmart (WMT) and Target (TGT) were the first indications, and the new data now provide support.

According to a new Bank of America Merrill Lynch study, millennials are the most optimistic on the labor market. About 25% said in August that it was easier to find or change jobs. Meanwhile, baby boomers posted the strongest improvement in feelings on the job market, with 24% of them stating that it is easier to find or change jobs, against 21% in May. "All things considered, a strong labor market and a generally favorable view of the economy, particularly in the South and the upper income bracket (those whose annual income exceeds $ 125,000), should support the US Chief Economist's request. , Michelle Meyer.

In anticipation of the aforementioned holiday season, the VanEck Vectors Retail ETF (RTH) has jumped 16% in the last six months.

Around the street

The scion Sincerely, @KatherineRoss had a fascinating Wednesday afternoon conversation with Adolphus A. Busch V, the great-great-grandson of the late founder of Anheuser Busch. Busch, 26, decided to start his own cannabis company after working for several years in the industry. The story of Ross coming Thursday, but it was interesting to hear why Busch does not work at Budweiser, which belongs to Anheuser-Busch InBev (BUD).

FYI. Recall that Thursday, at 11:30, ET, the founder of TheStreet, Jim Cramer, will hold his last call to members for Action Alerts PLUS. Be on this one – Cramer will of course talk about the markets, but will also share his thoughts on Apple Key Ownership (AAPL) after the tech giant's new releases.

Analysis. Speaking of Apple, the mood on Wall Street is optimistic for Apple's new product line. Most of the sources I connected with indicated that Apple's efforts towards more expensive products should bode well for profits (so no sudden drop in units). "We remain faithful to our outperformance index and our target of $ 240, with Apple being in a position to support single-digit and stronger sales, buyouts and strong services," said RBC Markets analyst Capital, Amit Daryanani, after the event.TheStreet's technical columnist, @EricJhonsa, shared his seven best recipes from Apple's big day.

Be careful. Give the street @Anderskeitz a follow-up on Twitter – she will do a live report on UPS, the big day of investors in New York. UPS shares have fallen behind the S & P 500 for most of 2018, despite concerns about the investments needed to support the rapid growth of e-commerce. The company should strive Thursday to temper these concerns and chart the way towards a re-acceleration of profits.

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