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Thank you, Ariana Grande and Carly Rae Jepsen.
Last weekend, the two pop divas released singles focused on self-love and empowerment.
Jepsen made his appearance Thursday, with instant success "Party For One". On Saturday night, Grande's surprise exit: "Thank U, Next", an ode to her exe, half an hour before her former fiancé Pete Davidson took the stage on "SNL."
Critics were quick to call Grande's decision to be minimal, especially after she criticized Davidson on Twitter for mentioning their breakup in a promotion of the series. But Grande has left listeners aware of his intentions with the lyrics of his song, while learning from his past experiences and growing as an individual.
This is a message that resonates with a large crowd: she broke her own record two days in a row for most one-day streams for a female artist on Spotify – collecting 8.2 millions of flows on Monday (at the head of "Look what you've done me" at 7.9 million), then 8.5 million on Tuesday. Jepsen's music video has been viewed almost 4 million times on YouTube.
The songs are read as love letters to the women who sing them.
In the film Grande, she dropped her four former personalities to thank them for helping her learn and grow: rapper Big Sean, with whom she was released in 2015; reinforcement dancer Ricky Alverez, the "boyfriend" who fired his manager, Scooter Braun; Pete Davidson, Whirlwind's fiancé, and rapper Mac Miller, who died in September.
Jepsen, known for his 2012 hit "Call Me, Maybe," has returned to the charts with this much less desperate single. Instead of attracting the attention of someone else, she sings: "Party for one / if you do not care about me / make love to me / get back to my rhythm."
In the lyrics, she says that she should not be defeated by a person who does not treat her well and who finds the strength to be sufficient for herself, instead of seeking a substitute love. It's an optimistic dance piece that motivates both legitimately but also stupidly and liberally, a rare space to occupy by ordinary pop.
Like Jepsen, the song of Grande speaks of her pain and that of the people who knew her, and the discovery that she can overcome the worst alone.
"I've had so much love / I've had so much patience / I've learned from the pain / and I've become unbelievable / I've loved and I've had a lot of fun. I lost / but it's not what I see / Look what I found / No need to search. "
Both songs are, unsurprisingly, absolutely catchy. But it is their content that will propel singles connected to the hymns alive.
Pop music, especially when it is made by women, is often considered frivolous and devoid of craftsmanship. It's seen as a music for young girls, an audience that does not seek nuance or dedication in what they listen to, only a catchy rhythm. These listeners and artists have long been neglected and deserve to be taken seriously, that is exactly what Grande and Jepsen do.
Do not think that the moment chosen for their release coincides with a coincidence: it is music for the movement, for a new generation of listeners. Not all songs need to be a rallying cry for self-love, and all love songs are worthless.
But this refreshing message fills a void.
Great and Jepsen have shown in their music and in their lives that it is possible to have fun, to fall in love with nothing, to make mistakes and to redo everything. You do not have to be lonely, but you can do it yourself. And that's something interesting to say.
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