As air quality drops in the Delhi-NCR region, air purifier manufacturers are expecting an increase in their sales

Manufacturers of air purifiers expect an increase in sales due to the worsening of the level of pollution. (PTI)

Air purifier manufacturers are once again expecting strong sales growth from previous years, as air quality in the National Capital Region and adjacent areas is likely to deteriorate further in the coming years. weeks. The companies are expecting again that Delhi NCR is achieving their turnover this year, but they are also witnessing an increase in demand from smaller cities and category II, other than metros.

"In the vicinity of Diwali, we have seen in the past that air quality levels are still decreasing and that some of them will certainly become a heightened awareness and demand for the category", said Shashank Sinha, processing manager at Eureka Forbes.

Unfortunately, sales of air purifiers only peak when consumers see pollution levels rise to a dangerous level, he said, adding that the winter season contributed to more than half the volume of this category. Although the air purifier industry is small and limited to metropolitan cities, manufacturers are seeing strong double-digit growth in this segment as a result of the heightened awareness of those who are willing to spend more money. money to improve the air quality around them.

Honeywell also expects an increase in demand during the holiday season, when the pollution index will increase. Sudhir Pillai, of Honeywell Building Technologies, said, "We've found that in the past two years, the demand for air purifiers has suddenly increased during the smog period in Delhi. The arrival of winter only further deteriorates the air quality and serves as a catalyst to increase sales of air purifiers.

"The increased media coverage of poor air quality and the WHO report highlighting that India has 14 of the world 's 20 poorest cities where air quality is the poorest, helps to increase consumer awareness, which translates into increased sales. " As a segment player, people tend to buy air purifiers after the pollution levels increase around the holiday season.

"The key factor is activities such as burning crops and cracking crackers during the holiday season. Because of these factors, the quality of our air should fall to even more dangerous levels. In this situation, people will need a workable but effective solution to make sure that their homes and workspaces are able to solve this problem, "said Xiaomi.

Manufacturers of air purifiers expect Delhi NCR and adjacent areas to boost sales, although demand from other cities is also on the rise. Sinha of Eureka Forbes said: "We are expecting much of the demand from metropolitan and northern cities." The overall air quality index (IQA) of Delhi was recorded at 337 last week, which is in the "very poor" area. "and is the highest of this season, creating foggy conditions, said data from the Pollution Control Center (CPCB).

Citing a recent report by Frost & Sullivan, Sinha said the air purifier market is expected to grow at a CAGR of 23.2% in 2016-2021. "We expected the national market for air purifiers to run around 2,000,000 units a year …," said Sinha.