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Sears Holdings plans to close another one of the store closings announced in August. 10/16/18
Damian Giletto / The News Journal

Business column: The views of James Briggs are his own.

Business column: The views of James Briggs are his own.

In case filing for Chapter 11, the largest market in America is signaling to investors that it will be better off without storied retailer.

Simon Property Group Inc. CEO David Simon on Thursday addressed Sears' long-awaited decision to seek bankruptcy protection, a typical precursor to liquidation. The company is closed at least 142 stores.

Simon paused to be mournful.

"It's a tragic set of events that has been around for so long in this state of affairs," Simon said during a conference call with analysts. "It was not that long ago – 10, 12 years ago – that 300,000 people worked at Sears, so, I mean, I think we should put that in perspective."

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Sears, a company that started out 132 years ago and survived extreme economic swings and changing consumer tastes. As Josh Barro wrote for New York Magazine, and Derek Thompson wrote for the Atlantic, it is unfair to remember that it is not possible to make the most of it.

One of Sears' innovations, which has become a feature of shopping malls. Now that Sears is filing for bankruptcy, though, Simon's will lose dozens of Sears stores.

That could be understood as a bad thing. But Simon is arguing that Sears will help his company in the long run.

"We're putting sears in our rearview mirror," he said. "… We're going to be a unique opportunity We're going to redevelop (Sears stores) We're going to reinvest in the communities We're going to be able to drive this place. of that aside, we're going to be able to make money on this. "

Sears has filed for Chapter 11 bankruptcy protection. (Photo: Sears Holdings)

Simon's point is that the company will be able to take over Sears, divide them up and lease them at a higher price per square foot.

This outlook defies the traditional concept of the shopping mall. Sears occupies what is known as the anchors, the broad stores at each end of malls, which generates sales and push sales towards smaller retailers inside the mall.

Sears' bankruptcy comes at a time when the department store model is in trouble. Bon-Ton Stores Carson's closing across Indiana. Macy's also has landed, including a rental in Terre Haute earlier this year.

It's been clear that J. Penney. But now that Sears is standing at death's door, Simon is willing to say that out loud.

"The mall of the future does not need five, it does not need the department stores," Simon said. "And then, the ability to reclaim that allows us to densify the properties and I think we have that opportunity in a rather broad scale."

This is a big shift in thinking. In a sense, Simon is saying that this is what Sears could not do: adapt to modern shopping behavior.

Indianapolis-based Simon Property Group, which reported 95.5 percent occupancy for its properties at the end of the third quarter, is projected to increase in the coming months. Simon noted some online retailers – think UNTUCKit and Warby Parker – are moving into malls.

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There is reason for skepticism that an uptick in small, niche stores can attract shoppers in the same way that store stores have in recent decades.

The reality is no one knows what will become of malls. Competing theories include the possibilities that will come into the world of entertainment, gyms or public meeting spaces. Washington Square Mall on Indianapolis' east side – once owned by Simon – has partially become a market while retaining a few national stores.

For mall owners, the loss of Sears will be yet another step towards reinvention. Simon pointed to his company's track record on Sears.

"This will be fine for us," said Simon. "We'll add value to the real estate We want it to be done in a different way. we just have everything else we've dealt with over the last 25 years as a public company. "

As Sears' history shows, the industry changes opportunity – until the day you fall behind.

Call IndyStar business columnist James Briggs at (317) 444-6307. Follow him on Twitter: @JamesEBriggs.

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