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They would also take advantage of promotional periods to sign up for more tests than they should. DirecTV Now would normally cost $ 35 a month, but promotion periods of $ 10 allow them to use the same credit card for three tries. The managers would also have violated company policy by proposing to cancel lawsuits on behalf of customers before they become paid subscriptions. However, the staff did not always remember to deny the trials, which resulted in surprise charges.
In a statement, AT & T said it had "detected simultaneous orders and cancellations from customers" and "taken appropriate action" against managers and regular workers. He did not say how many people had been fired, but said that it had reversed the unexpected burdens. Unfortunately, this suggests that regular sales employees may have been punished for the actions of their superiors. HNN Sources stated that workers were pushed into these tactics and risked "disciplinary action" if they did not achieve the objectives.
It will not surprise you to hear why the managers were so insistent: according to the former staff, it was to increase the performance of the stores. Television listings contributed significantly to the ranking of regional sales, so stores were strongly encouraged to claim as many new DirecTV Now subscribers as possible. And of course, the strategy worked. DirecTV Now sales have apparently tripled by the time they counted as a measure of sales, and Hawaii had "some of the best" numbers at the same time. This does not mean that the number of subscribers has increased in the long run, but that suggests that AT & T's growth quest could have unintended consequences.
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