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We are on our way to San Francisco to attend the Audi e-tron event. But as Audi is about to unveil the production version of its e-tron quattro electric SUV, the company has already launched its advertising campaign that leaves little to the imagination …
As we recently reported, a study shows that automakers are still not advertising their electric vehicles in the United States.
Audi seems to be going against this trend.
For upcoming Emmys next week, the German automaker launches a new advertising campaign on the theme of "unlocking" the power of electric vehicles:
"Until now, the promise of the electric car has not been met. It's about to change. It's electric as you've never seen it. It's electric raging. "
Although the unveiling is scheduled for Monday, just like the Emmys, they have already released the advertisement, which reveals almost all the vehicle:
Based on what Audi has already announced about the concept of the vehicle, the fully electric SUV is equipped with a 95 kWh battery, 2 electric motors for a total power of 320 kW and a fast charging capacity up to 150 kW. 1st car faster than Tesla currently).
In recent months, Audi unveiled the latest e-tron quattro prototype, confirming a "starting price of 80,000 euros" in Germany and a more "realistic" range of about 250 miles after updating the figure of the NEDC standard.
These details should be updated when presenting the production version on Monday.
Electrek's Take
As we have often pointed out, awareness remains one of the main problems related to the adoption of electric vehicles. Advertising will certainly help on this front.
Good on Audi to do it big. This Emmys campaign can not be cheap and I would not be surprised if the cost even exceeded the overall advertising budget of some VEs that have existed for years.
In fact, it's not even the only advertising campaign for the e-tron. I'm on a plane right now on my way to San Francisco to be unveiling on Monday and I found myself at the Montreal airport:
Leave to go to @Audi e-tron is unveiled in San Francisco and I see this ad at the Montreal airport: "Me too, I like hydro." »EV advertising rare. Congratulations to Audi. pic.twitter.com/PXH1NN0D5f
– Fred Lambert (@FredericLambert) September 15, 2018
A lot of advertising, too. "Me too, I like hydro" is a good idea. Nor is it a reference to weeds. For those who do not know, almost all of Quebec's electricity production comes from clean, inexpensive hydroelectricity, making electric vehicles even more meaningful in the province.
Anyway, I will report Monday the event with all the details regarding the electric SUV.
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