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Starting in 2020, the North American International Auto Show will no longer take place in January, opting for a time of year when the weather will be over. hot.
The Detroit Auto Dealers Association will announce plans for the future of the Cobo Center event, including new dates on July 24, the spokesman for the Max Auto Show Muncey confirmed to Crain & # 39; s on Thursday . video trailer that will be part of the July announcement.
The teaser says "Welcome to Detroit … completely reinvented" and includes pedestrian zone animations and tracks on the outside – and on the roof of the Cobo Center. From the trailer, it seems that the event would still be held on the campus of Cobo Center in the city center.
NAIAS and Cobo signed a $ 11.8 million contract last July to retain the Detroit auto show until 2025. 19659002] A representative from Cobo Center declined to comment
[19459005TheDetroitNews first reported the upcoming change.
The 2019 auto show will be held in January and will run from January 14 to 27.
Crain & # 39; s reported in March that organizers were planning to relocate the NAIAS until October 2020. The idea was driven by the need for car manufacturers and manufacturers. providers to introduce new technologies, such as standalone cars, avoidance systems and ridesharing applications, which are better lived outside of Cobo's walls, said a source at Crain & # 39; s at the time.
Denso International America Inc. of Southfield has been exhibiting at the show for 14 years. The moving of the Cobo Center show around the month of October was "very promising and promising".
Moving the show could also make room between NAIAS and the Consumer Electronics Show in Las Vegas, which usually takes place in January. week before the Detroit show. Many automakers and suppliers are forced to choose one or the other to present their technologies.
The announcement of a NAIAS overhaul comes at this difficult time: three luxury car brands, Audi, BMW and Mercedes-Benz, have announced that they Salon de Detroit. This is part of a trend for auto shows globally because automakers are less enthusiastic about events, where they have to compete side by side to attract the best cars. media attention on their important products.
Mazda, Mini, Volvo, Porsche, Mitsubishi Jaguar and Land Rover also pulled out of the Detroit auto show, citing costs or the decision to reallocate money from marketing.
-Automotive News contributed to this report.
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