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Living in the big city is not without drawbacks, from the nightmarish traffic of the L.A. highways to the stereotype of ruthlessly rude New Yorkers. In this holiday season, metropolitan residents have had the chance to taste the nasty green. Billboards have appeared all over the world The grinch with some clever tricks on viewers such as "Oh, you are trying to succeed in Hollywood? Tell me how it's going" and "Stop moving to Los Angeles, it's full." What is Benedict Cumberbatch, the star of the animated film, thinking of the marketing campaign? Here's what he said:
Although no one likes them, Grinch's amusing bad attitude makes him a beloved character ever since Dr. Seuss introduced him in the late '50s. The billboards introduce him into the daily life of twenty-first century cities, bringing unsuspected laughter to people making their way through the streets of the city.
Grinch mocks the crowd of aspiring actors in Hollywood with "I hope you will not miss this audition" and the impressive number of cars with "Good luck finding a parking lot". It's an awesome way to get people to talk about the movie and talk about it on social networks, such as these. Benedict Cumberbatch continued his congratulations for the billboards at Entertainment Weekly with:
While the animated iteration of The grinch If adults view the film as a children's film, these billboards bring the comedy of the blurry green villain to an adult audience and seduce them pleasantly. Like any marketing strategy, it was created in the hope of attracting more audiences The grinch, now with more word of mouth because of these hilarious posters everywhere.
The grinch already has a lot to offer that will probably contribute to its success. The incredible voice of Benedict Cumberbatch is behind the character this time, for once. The character is also part of a long holiday tradition that has also propelled that of Jim Carrey. How the Grinch stole Christmas a classic holiday movie in 2000. Early identification puts the film in a strong opening weekend between $ 50 and $ 60 million, ahead of its weekend competition The girl in the spider web and Suzerain.
The grinch is thriving on November 9, among a series of other Christmas releases coming in theaters in the last months of 2018.
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