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In the more conventional field of political advertising, O'Rourke spent more than Cruz on television. The Democratic challenger could perhaps use what should be an increasingly important fundraising advantage over the incumbent president, when third quarter financial reports are released next week, to increase his "points of contention". gross ranking ", or last days of the race.
According to Advertising Analytics, O'Rourke's television ads reached $ 15.4 million in the last two months, compared to just under $ 12 million broadcast by Cruz and three political action committees supporting it. Among them are Texans Are PAC, heavily funded by Dallas businessmen, Lee Roy Mitchell, founder of Cinemark USA, and Robert Rowling, owner of Omni and Gold's Gym Hotels; and the Club for Growth Action and Ending Spending Action Conservative Funds.
The advertising benefit of O & # 39; Rourke decreases
From early August to early September, O & # Rourke recorded a 2 to 1 lead over Cruz in TV spending, according to the analysis of the advertising tracking firm. The review did not include local cable television, radio, or digital advertising.
Things have tightened since the middle of last month, according to Advertising Analytics. Cruz increased his own expenses, getting about half a million viewers a week in O'Rourke's blitz, which was well over $ 2 million a week. By counting the ad purchases of the three super PACs, both parties began talking about it at the end of last month, each spending about $ 2.5 million or more per week.
An analysis by The news Dallas-Fort Worth's television ad placements have broadly followed the results of the Advertising Analytics data.
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