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Beyoncé's line of sportswear Ivy Park is one of the lowest profiles of her many businesses. The two-year line, available from retailers such as Nordstrom and Foot Locker, among others, will soon leave the shelves of Britain's Topshop-based mastodon. Launched in 2016 with Sir Philip Green, president of the retailer, Ivy Park is now fully controlled by the artist, after the acquisition of the 50% stake held by Green.
As reported in October, English billionaire Green, whose Arcadia retail group includes the Topshop franchise, as well as other renowned English and international retailers, has recently been at the center of a wave of allegations including multiple charges of sexual harassment and racial abuse. , intimidation and misuse of non-disclosure agreements to hide his misdeeds. To date, Green vehemently denied the accusations, which were made public by a member of the British parliament following a thorough investigation by the national newspaper Telegraph. In response, buyers and employees protested, calling for a boycott of its brands.
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The BBC reported that activists – including Equality Now – exerted pressure on Beyoncé's camp to disaffiliate the partnership, underscoring her declared allegiance to feminist principles.
"Beyoncé has presented herself as a women's rights activist. She and her team must look closely at these allegations, "Equality Now's Yasmeen Hassan told the channel in October.
The general presumption is that it is this growing pressure that has forced Beyoncé to sever ties with Green. However, a statement issued by its parent company, Parkwood Entertainment, indicated that the dissolution had been ongoing for some time.
"After nearly a year of discussions, Parkwood acquired 100% of the Ivy Park brand. Topshop – Arcadia will honor existing orders, "the statement said.
Arcadia confirmed Parkwood's story, but a representative from Green did not want to say more. According to many media, Beyoncé and her representatives could not be contacted for further comment.
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