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Black Friday plays a key role in the cell phone because buyers have agreements in their bedrooms, at the bus stop and on the train, rather than in the main street.
Argos said that up to now, half of its orders had been placed via a handset, up from 40% last year, while Carphone Warehouse said its sales via smartphones were up 8 % over one year. According to one estimate, midnight before 1 am was the busiest time for online shopping with 87% of mobile sales.
With all the action online, there was scarcely any clue Friday morning of the frenzy surrounding the agreements in the stores seen many years ago, while there were Meme it shop wrangling for discounted TVs – except behind the scenes of Aldi where queues were reported Thursday Kevin Carrot's Plush duck from the supermarket.
The Debenhams and Game Digital websites collapsed on Thursday night but on Friday, most of the major retailers' websites were operational, with the exception of Superdrug who told his customers that they were in the queue due to the "unusually high number of visitors to the site".
John Rogers, chief executive of Argos, said he expects about 70 percent of the online retailer's sales this year, compared to just under 65 percent last year.
He said that sales were about in line with last year. "In today's retail environment, we thought it might be more difficult. The reality is that it is quite difficult for consumers at the moment. With uncertainty, they want to make sure that when they shop, they do good business. "
The shift to online technology will increase pressure on warehouse staff and deliveries to the busiest time of the year.
Protests were held in front of Amazon's UK warehouse, led by the GMB union, and strikes took place in Germany, Italy and Spain, with unions denouncing the heavy pressure on workers in online retailer.
"Amazon's refusal to negotiate with unions is not just a violation of workers' rights, it's dangerous. By not addressing workers' concerns, risks remain and injuries continue, "said Christy Hoffman, General Secretary of UNI Global Union. "Next day delivery should not be painful for Amazon workers."
Amazon has stated that its European distribution network is fully operational. "Amazon has created more than 25,000 good jobs in the United Kingdom with a minimum of £ 9.50 / hour and in the London area £ 10.50 / hour in addition to training and benefits opportunities. professional edge.
"All of our sites are safe workplaces and reports to the contrary are simply not true."
Experts warned that retailers risked falling into the red during the weekend of discounts, as they reduced prices and reduced profits to win sales in a dull market, Cyber's online sales day Monday taking place next week.
Julie Palmer, a partner at consulting firm Begbies Traynor, said: "It seems like retailers are getting closer to a crossroads, damned if they do it and they're not crazy about it. they do not participate in Black Friday and Cyber Monday. If this is the case, the margins will not be significant despite the necessary investments, which could have a negative impact on future sales during the crucial Christmas period. If this is not the case, online traffic will decline, public perceptions could be affected and a longer-term decline in sales could occur.
"The main street is already in a precarious position and it is essential to increase profits. It will be crucial to adopt a proper strategy for Black Friday and Cyber Monday to ensure that it is not a false bubble that will burst as soon as the agreement ends. "
Where to find the best deals
amazon United Kingdom
What is happening? The 10-day Black Friday sale of Amazon runs until November 25th. There is also an ephemeral event in East London on November 22 and 25, with awards and cocktail, jewelery and candle making workshops (the doors are open 24/7 on Black Friday).
Or? Go to the Black Friday page of Amazon.
What? There will be "offers of the day" and "exceptional offers" – discounted products for a short period.
The biggest discounts include a 55-inch Philips 4K Ultra HD TV priced at £ 1,199 – a £ 300 discount – and over £ 100 off De'Longhi coffee machines.
AO
What is happening? The sale on AO.com is in progress.
Or? Learn more here.
What? Promotions include a 15.6-inch Lenovo notebook reduced from £ 30 to £ 269 and a Toshiba 4K ultra-HD smart TV reduced from £ 90 to £ 279.
Argos
What is happening? Argos launched its cuts on November 16th.
Or? The Argos Black Friday website is here.
What? The offers include 30% discount on Hive smart cameras at 129 € and a smart Fitbit Blaze watch at 109 €, reduced by 20 €.
Asda
What is happening? Asda has joined the evening of Black Friday with fifteen promotions that run until December 27 and are presented as "green is the new black".
Or? Online promotions are available here.
What? Offers include a Little Tikes Jr WonderLab rod reduced from £ 30 to £ 60; a Hot Wheels slot machine slot for £ 45, instead of £ 74.87; and an Oral-B toothbrush for £ 50, instead of £ 98.
Asos
What is happening? The online fashion retailer has achieved 20% off with the code HELLO20.
Or? Learn more here.
Bensons for the beds
What is happening? The sale of the bed retailer continues until November 27th.
Or? In shops; Online offers can be found here.
What? Up to 50% on some beds and mattresses, an Allegra Ottoman bed frame sells for £ 299.
Body shop
What is happening? Body Shop offers 40% off hundreds of items and 25% off gifts on its website, with code 19805.
Or? Go to the site.
What? Promotions include an online Black Friday package only for £ 40 (£ 88 value).
Boohoo
What is happening? The online fashion retailer offers big discounts on dresses.
Or? Learn more about the site.
What? Discounts of 30% to 88% are given on the dresses. For example, a tight-fitting Holly dress with one shoulder now sells for £ 31.
boots
What is happening? The sale of boots has started and continues until Cyber Monday.
Or? In store and online.
What? Offers include a Ted Baker Stately Collection gift set at £ 22.50, a 50% discount, and a £ 150 Mega No7 collection, a 61% discount.
Boux Avenue
What is happening? The lingerie chain offers Black Friday flash deals from November 18 to 26, with up to 40% off on some items.
Or? In store and online.
What? A Clara gown is available from £ 30 for a set of Julia pajamas in satin from £ 24 to £ 24.
Carphone Warehouse
What is happening? the The Black Tag event at Carphone Warehouse lasts almost a month until December 4th.
Or? You can buy online here.
What? Monthly offers include a £ 200 savings on a Samsung Galaxy S9, a monthly cost of £ 26.99, and £ 100 on an iPhone 7, which amounts to £ 25.99 a month – both without departure fee. Offers with pay-as-you-go include a Nokia 6 for £ 159 and £ 60 off.
Clarks
What is happening? The shoe retailer has different daily offers.
Or? The offers of Black Friday are here.
What? Clarks currently offers 25% off adult boots.
Currys PC World
What is happening? The electricity retailer launched its sale two weeks in advance, offering discounts of up to £ 600 on hundreds of in-store and online products.
Or? "Why wait?" Can be found here.
What? Offers include a 55-inch Sony Bravia 4K Ultra HDR OLED TV for £ 1,899, saving £ 400; £ 500 off LG 55-inch LG 4K TV at £ 1,299; £ 200 discount on HP laptops; a LG-style American fridge-freezer for £ 899 and £ 400 discount; and a Hotpoint 8kg 1400 washing machine for £ 239, a £ 110 discount.
Debenhams
What is happening? Debenhams negotiates 12 business days with black Friday until December 1, the pay weekend. More than 100 of its 165 stores will open earlier than usual on Black Friday at 8 am, and most will remain open until 8 pm or 9 pm, with a third closing at 10 pm or 11 pm.
Or? Online sales are here.
What? There are half-price boots for women's, men's and children's boots and up to 50% for beauty, perfumes and electrical appliances; and 40% on knits for women and children. Some of these offers are limited in time.
eBay
What is happening? eBay has a sale from November 19 to 30.
Or? You can find offers here.
What? Offers include a 65 "LG Smart 4K UHD TV at £ 679.
gap
What is happening? The American retailer started his business with Black Friday.
Or? Online only here.
What? Gap offers a discount of 40% on full price items and 25% on sale items until November 24th.
Habitat
What is happening? The Habitat sale is billed five black days, from November 21st to 26th, with discounts on hundreds of items.
Or? In store and online.
What? A Jerry dining table with four chairs was reduced from £ 790 to £ 540 and an industrial suspension went from £ 95 to £ 25.
Halfords
What is happening? Black Friday started early at the car and bicycle parts retailer, and lasts a month and a day until December 2, online and in-store. The new offers will be published on Black Friday.
Or? Customers can find out more here.
What? Offers include discounts on adult Carrera and Pendleton bikes; more than half the price of some tools and sockets; and 20% on all children's bikes and some scooters.
Hamleys
What is happening? The Hamleys sale runs until November 26 in stores and online, thus saving up to 50% on hundreds of toys and games.
Or? Online sales are here.
What? Mid-priced offers include an Angler Attack drone at £ 35 and a Maisie & Jack My Little supermarket at £ 25; while the Unice the Unicorn plush is reduced to £ 30 from £ 70.
Hobbs
What is happening? The women's fashion retailer offers a 20% discount from November 19th to 25th.
Or? In store and online.
What? A Mariana coat and a Saskia trench are reduced to £ 159.20 each, starting at £ 199. In addition to the 20% discount on the entire site, there are also daily offers on certain items.
craft
What is happening? The craft retailer launched its sale earlier than expected.
Or? Online and in stores.
What? There are half price deals like a storage cart for £ 25; £ 7 on a children's easel at £ 18 and crowns for 50 p.
House of Fraser
What is happening? The chain of distressed department stores offers up to 60% off until Monday on fashion, home and beauty.
Or? In shops; online promotions can be found here.
What? Promotions include a high Karen Millen striped top at £ 45, reduced by £ 60; an ISAA Olivia deep V-maxi dress at £ 47.60, starting at £ 119; and a suitcase with Antler Pluto cabin casters at half price at £ 65.
Hummingbird Bikes
What is happening? The luxury bicycle manufacturer is holding a Black Friday sale from November 23 to 25, which represents a 30% discount on all models.
Or? In-store availability is limited – the sale is mostly online.
What? Its folding commuter bikes cost £ 2,447, compared to £ 3,495 for the single-speed model; £ 2,622 from £ 3,745 for multiple speeds; and £ 3,147, down £ 4,495 for the electric model.
John lewis
What is happening? John Lewis says that he has cut hundreds of awards. Because of its promise of "never knowingly under-selling," the department store will again be charging prices for some competitors throughout the Black Friday sales period.
Or? Customers can find out more here.
What? Offers include a Samsung Galaxy Tab tablet A discount of £ 39 to £ 159 and a Bosch washing machine reduced from £ 80 to £ 349.
Direct laptops
What is happening? The technology website offers over 40% off laptops, drones and other gadgets.
Or? The sale is here.
What? The website has a HP Pavilion x360 laptop for £ 299.97, £ 100 discount; and three smart wi-fi bulbs Intelligent lighting from electriQ reduced to £ 45 from £ 44.91.
Lidl
What is happening? Lidl participated for the first time last year. His second foray into Black Friday begins Nov. 23.
Or? In stores until stocks run out.
What? Offers include £ 150 off a 43-inch Toshiba HD Smart Full HD LED TV at £ 199; a Nutribullet mixer reduces from £ 20 to £ 39.99; and a meter of Spanish chorizo for £ 7.99.
Marks & Spencer
What is happening? M & S will no longer participate in Black Friday this year, but will release details of all promotions before Christmas.
Morrisons
What is happening? Morrisons launched its sale earlier than planned on November 14. Most transactions are time-bound – "when everything is gone, it's gone."
Or? In store – customers can find out more here.
What? Offers include a £ 10 prosecco magnum, an £ 24 beer advent calendar with 24 bottles and a pack of four £ 10 British steaks.
Maternal care
What is happening? The Mothercare sale runs until November 26th.
Or? In store and online.
What? Mothercare offers up to 60% off all toys and up to 50% off some car seats, bedding and crib furniture; and 25% of all clothing, shoes and accessories.
Museum of Natural History
What is happening? The Natural History Museum shop offers a different offer each day from November 22 to 27.
Or? Online offers can be found here.
What? Offers include a Shackleton Signature rider cut in half to £ 62.50 and a 50% discount on some toys.
Notonthehighstreet
What is happening? The online market launched its "One Day Wonders" on November 18 with discounts of up to 30%. Black Friday balances run from November 23 to 26 and save up to 50% on thousands of products.
Or? On the website.
What? Offers include 30% off handmade zodiac necklaces and advent calendars for families.
PlayStation
What is happening? The sale lasts until December 2 or until stocks are exhausted.
Or? In store and online.
What? The PlayStation VR + Astro Bot Starter Pack is priced at £ 179.99 at participating retailers, allowing you to save over £ 90. The Spider-Man PS4 game from Marvel is reduced from £ 20 to £ 34.99.
Sainsbury's
What is happening? Sainsbury's has just launched its Black Friday sale, which runs until Monday. It offers 25% discount on all Tu clothing and offers deals on all of its range, from groceries to electronics.
Or? In store and online.
What? Current offers include a bottle of Baileys at £ 15, instead of £ 20, and a £ 8 Ferrero Rocher collection, reduced by £ 10. Sainsbury's also promises promotions on tablets, HDTVs, laptops and home appliances, with savings of up to £ 220.
Sports Direct
What is happening? The Black Friday sale starts on Thursday and ends on Monday. Those who spend £ 50 get a £ 10 voucher to use in store and online.
Or? In stores and online here.
What? Discounts of 65% to 80% are awarded to coaches and tops for men, women and children.
Super Drug
What is happening? Superdrug launched its early sale for its loyalty card holders in-store and online. The transactions are usually to be won until November 27 or until stocks run out.
Or? Online Promotions can be seen here.
What? Offers include a Philips Sonicare ProClean toothbrush reduced to £ 59.99 from £ 179.99; a beauty box reduced to £ 12 against £ 25 on a black Friday only; and savings on perfumes, only in stores from November 21st to 27th.
Ted Baker
What is happening? Ted Baker's technology partner, Proporta, offers up to 60% off on his website.
Or? The sale of Black Friday takes place here from November 21 to 25, followed by a sale of the Cyber Week of 26 November until December 3 here.
What? The offers include Ted Baker folio cases for iPhone X / XS, reduced to £ 23.97 from £ 39.95.
Tesco
What is happening? Tesco launches its Black Friday sale in more than 700 Superstore and Extra stores at 5am on Friday, as last year. Promotions last until Monday.
Or? In-Store Only – The company closed its non-food website, Tesco Direct, during the summer.
What? Offers include a 40-inch Sharp Smart Full HD TV with Freeview at £ 179, £ 100 discount; and a video game Shadow of the Tomb Raider at £ 24, instead of £ 49.
Virgin Experience Days
What is happening? The black Friday sale is from November 23 to 26.
Or? Go to the site.
What? Discounts of up to 75% on supercar track days, afternoon tea treats, Segway adventures and football stadium tours.
Wayfair
What is happening? The Wayfair sale is underway and continues until December 3. The surprise flash offers are launched on Black Friday every three hours, until Monday Cyber.
Or? The sale is here.
What? The offers include a 27-inch Zeller kitchen cart reduced by 27% to £ 94.99 and a Jasper three-seat sofa reduced by 14% to £ 609.48.
Stir
What is happening? The retail sale of sports equipment lasts almost a month until November 26th.
Or? You can find offers here.
What? Offers include 50% off a £ 24.99 X-Tools Bike Tool Kit and a £ 87.50 Castelli Aero Lite Jacket.
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