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Open Source Imagehttps://www.pexels.com/photo/chalkboard-with-brown-wooden-frame-surrounded-by-red-gift-boxes-1303099/
Black Friday is here with us. Well, almost anyway. We already see advertisements and offers published on brochures, newspapers and everywhere online. However, the event is no longer just an American tradition, it is spreading internationally with store chains in the lead.
Having grown up in the United States, California in particular, I knew very well the event or trend of Black Friday, depending on how you look at this crazy shopping day that followed Thanksgiving and will take place on November 23 from this year. It was a time when students and workers usually had a day off and the time to go crazy for shopping – or more likely, to make a fool for a bargain while shopping.
Shopping malls would be bursting and open literally from midnight on Thanksgiving, sometimes throughout the day. People would stay outside for hours waiting for some hot items even before the stores opened. Some of these items, such as electronics, have been the focus of good deals on the many black fridays of the past few years, including televisions, personal computers, and gaming consoles.
I have always encouraged friends and family who needed a new television or a new computer towards the end of the year and who, in the meantime, could borrow the service. or the console of a roommate or a loved one, waiting for Black Friday or at least his ads before making a purchase. Some of the transactions are really extraordinary, but they would be fast, if they were limited in quantity, with so many buyers looking for a first deal.
What surprises me however in this day is that it also becomes something on the international scene. I live now in Warsaw, Poland, and I see black Friday ads spreading through the chain stores here. I'm sure this has been happening in many European countries for a few years now, when physical retail chains and companies want to bet on some of their international customers as well as their US-based domestic customers.
Black-Friday.pl logoBlack-Fridat.pl
For example, there is a Polish website dedicated to Black Friday contracts; and he even mentions agreements on cyber Monday, which I will come back to later because it is a more recent and less widespread phenomenon. When entering the term Black Friday or Czarny Piątek (Polish translation) on the main Polish search portal, Onet.pl, which is powered at least in part by Google Search, you will find many sites presenting offers and the specialized site that I have found presents a good description of the event.
The description of Black Friday is at the bottom of the site, she explains, she is in Polish. He describes how Black Friday is slowly but surely making its way to more and more retailers. It does not mention specific dates, but here is my quick translation of the text:
"In Poland, that day, although not as popular as in the North American countries (United States and Canada), it is gaining popularity every year. It is called "Black Friday Polska" among Polish consumers. [Poland]or simply "Czarny Piątek".
You can then enter the points of sale below to access their main website, although many of them already have black Friday lists and some links directly to the main page of the site without additional information. The information above clearly shows that in Poland, this day is becoming popular, as is Cyber Monday at many retailers. Some are still there or are calmer about it in the days or weeks ahead, unlike the United States.
To show how popular the term "Black Friday" is at the international level, just browse it on international VPNs (or physical places if you travel or have friends or family elsewhere) and languages. You will see how the trend has spread from one region to another at different times. South African Black Friday, for example, really took off just two years ago.
According to Business Insider SA, "Black Friday started in the United States as a shopping day where retailers offer huge discounts. The phenomenon has been growing in South Africa since 2016, with pitfalls as buyers compete for delineated products. "
Another event that has become a thing as more and more retail chains around the world, at least in the first world countries, are digitized and that e-commerce takes over, is an event called Cyber Monday. Now, this event is more related to major US retailers, including Amazon, and does not have the same thing in Poland, because Amazon is not even officially present yet (we have to ship items from Germany or from neighboring countries). However, slowly, this trend is felt here as well as internationally.
Black Friday actually has an interesting story that you can read on History.com. In fact, his name did not exist or more officially than today since the 1950s in the United States. It began in Philadelphia because of the chaos of the shopping frenzy that took place on Boxing Day in the city and was a term coined by the police in a negative context.
"In the 1950s, the Philadelphia city police used this term to describe the chaos after Thanksgiving, when hordes of buyers and tourists from the suburbs invaded the city in preparation for the big game. Football between the Army and the Navy held on this Saturday each year. Not only would Philly officers not be able to take their day off, but they would also have to work very long hours to cope with the extra crowds and traffic. The thieves on display would also take advantage of the chaos in the stores to get into the goods, which would aggravate the headaches of the forces of order. "
So you see that some events start without a plan or, as I said earlier, in isolation and spread from one place to another over time. Some events may also start with a bad connotation or an invented phrase that originally meant something else that has become over time. Such was the case with Black Friday. Hopefully these transactions continue to arrive and that becomes more than just a marketing gadget over time.
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Open Source Imagehttps://www.pexels.com/photo/chalkboard-with-brown-wooden-frame-surrounded-by-red-gift-boxes-1303099/
Black Friday is here with us. Well, almost anyway. We already see advertisements and offers published on brochures, newspapers and everywhere online. However, the event is no longer just an American tradition, it is spreading internationally with store chains in the lead.
Having grown up in the United States, California in particular, I knew very well the event or the trend of Black Friday, depending on how you look at this crazy shopping day that followed Thanksgiving and will take place on November 23 from this year. It was a time when students and workers usually had a day off and the time to go crazy for shopping – or more likely, to make a fool for a bargain while shopping.
Shopping malls would be bursting and open literally from midnight on Thanksgiving, sometimes throughout the day. People would stay outside for hours waiting for some hot items even before the stores opened. Some of these items, such as electronics, have been the focus of good deals on the many black fridays of the past few years, including televisions, personal computers, and gaming consoles.
I have always encouraged friends and family who needed a new television or a new computer towards the end of the year and who, in the meantime, could borrow the service. or the console of a roommate or a loved one, waiting for Black Friday or at least his ads before making a purchase. Some of the transactions are really extraordinary, but they would be fast, if they were limited in quantity, with so many buyers looking for a first deal.
What surprises me however in this day is that it also becomes something on the international scene. I live now in Warsaw, Poland, and I see black Friday ads spreading through the chain stores here. I'm sure this has been happening in many European countries for a few years now, when physical retail chains and companies want to bet on some of their international customers as well as their US-based domestic customers.
Black-Friday.pl logoBlack-Fridat.pl
For example, there is a Polish website dedicated to Black Friday contracts; and he even mentions agreements on cyber Monday, which I will come back to later because it is a more recent and less widespread phenomenon. When entering the term Black Friday or Czarny Piątek (Polish translation) on the main Polish search portal, Onet.pl, which is powered at least in part by Google Search, you will find many sites presenting offers and the specialized site that I have found presents a good description of the event.
The description of Black Friday is at the bottom of the site, she explains, she is in Polish. He describes how Black Friday is slowly but surely making its way to more and more retailers. It does not mention specific dates, but here is my quick translation of the text:
"In Poland, that day, although not as popular as in the North American countries (United States and Canada), it is gaining popularity every year. It is called "Black Friday Polska" among Polish consumers. [Poland]or simply "Czarny Piątek".
You can then enter the points of sale below to access their main website, although many of them already have black Friday lists and some links directly to the main page of the site without additional information. The information above clearly shows that in Poland, this day is becoming popular, as is Cyber Monday at many retailers. Some are still there or are calmer about it in the days or weeks ahead, unlike the United States.
To show how popular the term "Black Friday" is at the international level, just browse it on international VPNs (or physical places if you travel or have friends or family elsewhere) and languages. You will see how the trend has spread from one region to another at different times. South African Black Friday, for example, really took off just two years ago.
According to Business Insider SA, "Black Friday started in the United States as a shopping day where retailers offer massive discounts. The phenomenon has been growing in South Africa since 2016, with pitfalls as buyers compete for delineated products. "
Another event that has become a thing as more and more retail chains around the world, at least in the first world countries, are digitized and that e-commerce takes over, is an event called Cyber Monday. Now, this event is more related to major US retailers, including Amazon, and does not have the same thing in Poland, because Amazon is not even officially present yet (we have to ship items from Germany or from neighboring countries). However, slowly, this trend is felt here as well as internationally.
Black Friday actually has an interesting story that you can read on History.com. In fact, his name did not exist or more officially than today since the 1950s in the United States. It began in Philadelphia because of the chaos of the shopping frenzy that took place on Boxing Day in the city and was a term coined by the police in a negative context.
"In the 1950s, the Philadelphia city police used this term to describe the chaos after Thanksgiving, when hordes of buyers and tourists from the suburbs invaded the city in preparation for the big game. Football between the Army and the Navy held on this Saturday each year. Not only would Philly officers not be able to take their day off, but they would also have to work very long hours to cope with the extra crowds and traffic. The thieves on display would also take advantage of the chaos in the stores to get into the goods, which would aggravate the headaches of the forces of order. "
So you see that some events start without a plan or, as I said earlier, in isolation and spread from one place to another over time. Some events may also start with a bad connotation or an invented phrase that originally meant something else that has become over time. Such was the case with Black Friday. Hopefully these transactions continue to arrive and that becomes more than just a marketing gadget over time.
