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Last week was bad for You're here (TSLA) and General Manager Elon Musk, as internal problems threatened to thwart Musk's power and stifle the company's business. But now the electric car manufacturer is facing a series of more classic problems – this time from the outside.
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A number of major automakers are putting fully electric vehicles on the market, putting additional pressure on Musk and Tesla. Analysts believe performance specifications and prices are in line with Tesla's three vehicles, the Model S, Model X and Model 3. These automakers are hoping for the first time to challenge Tesla's current domination of the electric vehicle market.
The first to market is the Jaguar I Pace, a product of Tata Motors (TTM), followed by the Audi e-tron Volkswagen (VWAGY). Others come on the market: the Mercedes-Benz EQC from Daimler (DDAIF), the BMW (BMWYY) iX3 and the Porsche Taycan, also from Volkswagen.
Jaguar is currently selling the car in Europe and plans to make its debut in the US later this year. The others are planning to go into production and come to market over the next two years.
"It will be interesting to see how this happens as these new vehicles come on the market as Tesla's federal tax credits come to an end," said Jeremy Acevedo, an analyst at Edmunds.com.
Musk A victim of his own success?
The development of electric vehicle design and manufacturing is a result of Musk's phenomenal success. Tesla's success in the all-electric category has prompted the auto industry to get started. They are now intensely focused on making electric cars like never before. Virtually all automotive companies recognized by their brand are in the game. These are companies with decades of experience in automotive manufacturing.
"They are convincing vehicles and they could certainly take market share in Tesla," said Acevedo.
But what a threat to Tesla remains to be seen. The current advantage of Tesla is the recognition of the brand and a group of loyal fans.
"Elon Musk has managed to capture lightning in a bottle," said Acevedo. "Hundreds of thousands of people have reservations about his model 3."
The problem is that Tesla can not do them fast enough. The company struggled to reach its goal of producing 5,000 Model 3 sedans a week, with the intention of doubling that number. But it is not yet clear if Tesla can make profits on the model 3.
Slammed By Bulls
Many analysts also question Tesla's financial situation. The company had a huge working capital deficit at the end of the second quarter. Billions of debts are due in the next two years.
Even the most fervent supporters of Tesla's past are getting nervous. One of Tesla's biggest buyers recently criticized Musk, reduced his price target and lamented the erratic behavior of the CEO.
This behavior includes a bizarre incident involving Musk smoking marijuana and drinking whiskey during a news interview, which sounded the alarm about his overall stability. Musk revealed how his many executive responsibilities have had a strong personal impact in a recent New York Times article. He worked up to 120 hours a week, spreading the time between Tesla and his SpaceX rocket company.
Tesla initially introduced Model 3 at a base price of $ 35,000, its first car designed for the mass market. No current model 3 is going for this price. The currently available models 3 are premium versions of the car that sell a lot more than that.
Keep quantity and quality
Can Tesla accelerate model 3 and maintain quality?
"Maybe, but not yet," Colin Langan, an analyst at UBS, recently told clients. "While Tesla may eventually be able to produce Model 3 at a relatively high volume, production delays are challenging the idea that it invented a superior manufacturing process." In addition, our dismantling
Tesla's first car was the Model S, a mid-size luxury vehicle with a base price of $ 74,500. It follows with the X model, a crossover utility vehicle of medium size, all-electric, luxury. The X model sells for $ 79,500, but both vehicles generally go much more than that with the options.
The Jaguar I Pace compares favorably with the X model. It has similar range and acceleration, although the X model is bigger and offers more seats and storage space. But its base price, at $ 70,495, is about $ 9,000 lower than Model X.
After the I Pace, the Audi e-tron. This is Audi's first fully electric SUV, which will start taking reservations this week. The production of the e-tron is already underway, but a date of sale in the United States is still not available. Audi's forecasts affect the US market in the first quarter of 2019.
BMW is planning its iX3 SUV debut for 2020. BMW is currently taking orders but a price has not been announced yet. Mercedes-Benz expects the EQC, another fully electric SUV, for its debut in 2020. The market sees prices for both in the same range as the Tesla X model.
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