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Canelo Alvarez, Golden Boy Promotions and DAZN have signed an agreement that will make the fighter one of the highest paid athletes in the sporting world.
NEW YORK, NY – OCTOBER 16: Canelo Alvarez attends Empire State Building hosts boxing champs Canelo Alvarez and Rocky Fielding at the Empire State Building on October 16, 2018 in New York. (Photo by Theo Wargo / Getty Images)
The agreement also repositions the GBP as a leading promotional power in the sport and further establishes DAZN as a major player in the broadcast / streaming of combat sports. The sports streaming service does not have a template to the card. Instead, it depends entirely on subscriptions of sports fans at a cost of $ 9.99. These fees allow fans to access all DAZN sports programs.
According to a press release provided by DAZN, Alvarez has signed an 11-fight deal that will begin Dec. 15 with the defense of WBC and WBA middleweight titles against Rocky Fielding at Madison Square Garden in New York. This will be Alvarez's first appearance in the MSG, which should attract a lot of attention as this will be the first fight related to the new DAZN agreement.
"I've always loved challenges, and that's another challenge in my career," he said. Alvarez. "Being part of this historic agreement will require me to prepare myself even more and to offer spectators better performance. At the same time, I am honored to be chosen to lead this new vision of the sport of boxing, which will undoubtedly benefit the fans. "
According to a DAZN representative I spoke to, the agreement represents a minimum of $ 365 million. Traditionally, Alvarez would be able to earn beyond his minimum portfolio based on pay-per-view purchases and a percentage of the door's live fights. In this case without pay-per-view model, Alvarez will have other opportunities to earn more than the base. There are progress factors, but the conditions of these incentives have been specified.
Even though Alvarez is simply gaining his base, the contract earns him an average of $ 33.1 million per fight. If he participates in the competitions twice a year, which is expected, it will bring him more than $ 66 million in profits per year until 2023. This is obviously related to the DAZN contract and not to any of his other endorsements.
NEW YORK, NY – OCTOBER 16: Empire State Building hosts Boxing Champs Canelo Alvarez and Rocky Fielding at the Empire State Building on October 16, 2018 in New York. (Photo by Theo Wargo / Getty Images)
Terence Crawford's new contract with ESPN and Anthony Joshua's deal with DAZN and Matchroom were not communicated to us, but if you compare Alvarez's new contract to the best athletes in other sports like LeBron James of the Los Angeles Lakers (4 years, $ 154), millions of dollars) and Giancarlo Stanton of the New York Yankees (13 years, $ 325 million). The Canelo agreement compares favorably.
Although Stanton's agreement is not as long, it provides a much bigger total, even from the basic amount. James' contract is worth more per year, but it is probably shorter and less than half the amount. The 28-year-old has undoubtedly positioned himself as one of the most lucrative incomes of the sport.
As a longtime Canelo promoter, Oscar De La Hoya and GBP are well positioned to win. As part of this broader agreement, the GBP will broadcast 12 live TV shows each night. The shows are designed to offer cutting-edge production with social media interaction and "virtual graphics". In addition, 7,000 hours Fights of the boxer career of De La Hoya and fights of the career of fighters that he has promoted will be available upon request on DAZN.
"It's easily one of the best days in the growing history of Golden Boy promotions," he said. From La Hoya. "We are determined to make this sport as accessible as possible and affordable for all fans. My dream has been to make boxing a sport for everyone. DAZN has the perfect platform to make this dream come true and, with the biggest sports star at the helm of this trip, I have no doubt that we will succeed in an unimaginable way. "
LAS VEGAS, NV – SEPTEMBER 14: Former boxer Oscar De La Hoya speaks at an undercard press conference at the KA Theater at the MGM Grand Hotel & Casino on September 14, 2018 in Las Vegas, Nevada. (Photo by Omar Vega / Getty Images)
GBP will also produce studio shows such as "Between the Ropes" and "Mano a Mano" for DAZN as well. This increased visibility makes the GBP a more attractive landing spot for emerging and independent boxers looking for a broadcast deal. This agreement adds stability for promotion.
DAZN has not wasted time to settle as a major player in the world of combat sports. By signing agreements with Bellator, the World Boxing Super Series, Matchroom Boxing, Combate Americas and now Canelo and GBP, the streaming service has been a substantial line of combat sports. At $ 9.99, combat sports fans will be able to enjoy two martial arts (MMA and boxing), accompanied by remarkable events.
We are delighted to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya "said John Skipper, Executive Chairman of DAZN Group. "By bringing Canelo's struggles to DAZN, we will turn its success into pay-per-view as a growth engine for subscribers – a real turning point for our business and the entire industry."
The boxing wallet is perhaps the strongest aspect of their alignment. You can argue that DAZN now has exclusive rights to the two biggest boxing stars in Canelo and Joshua – and that both men are under 30 years old. Manny Pacquiao, who recently signed an agreement with Al Haymon, remains a major actor to draw, but will turn 40 in December. The duration of his call would apparently be much shorter.
Canelo and Joshua are the present and the future of sport globally, and DAZN will have 100% access to both. Finally, this agreement further enhances the attraction of streaming services for sports fans. With ESPN + and DAZN subscriptions, fans can shell out about $ 15 per month to receive a plethora of combat sports content.
In the coming years, we can consider this as the Canelo agreement – and it is clearly the catalyst – but it could also be the most important turning point for the distribution of boxing content.
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Canelo Alvarez, Golden Boy Promotions and DAZN have signed an agreement that will make the fighter one of the highest paid athletes in the sporting world.
NEW YORK, NY – OCTOBER 16: Canelo Alvarez attends Empire State Building hosts boxing champs Canelo Alvarez and Rocky Fielding at the Empire State Building on October 16, 2018 in New York. (Photo by Theo Wargo / Getty Images)
The agreement also repositions the GBP as a leading promotional power in the sport and further establishes DAZN as a major player in the broadcast / streaming of combat sports. The sports streaming service does not have a template to the card. Instead, it depends entirely on subscriptions of sports fans at a cost of $ 9.99. These fees allow fans to access all DAZN sports programs.
According to a press release provided by DAZN, Alvarez has signed an 11-fight deal that will begin Dec. 15 with the defense of WBC and WBA middleweight titles against Rocky Fielding at Madison Square Garden in New York. This will be Alvarez's first appearance in the MSG, which should attract a lot of attention as this will be the first fight related to the new DAZN agreement.
"I've always loved challenges, and that's another challenge in my career," he said. Alvarez. "Being part of this historic agreement will require me to prepare myself even more and to offer spectators better performance. At the same time, I am honored to be chosen to lead this new vision of the sport of boxing, which will undoubtedly benefit the fans. "
According to a DAZN representative I spoke to, the agreement represents a minimum of $ 365 million. Traditionally, Alvarez would be able to earn beyond his minimum portfolio based on pay-per-view purchases and a percentage of the door's live fights. In this case without pay-per-view model, Alvarez will have other opportunities to earn more than the base. There are progress factors, but the conditions of these incentives have been specified.
Even though Alvarez is simply gaining his base, the contract earns him an average of $ 33.1 million per fight. If he participates in the competitions twice a year, which is expected, it will bring him more than $ 66 million in profits per year until 2023. This is obviously related to the DAZN contract and not to any of his other endorsements.
NEW YORK, NY – OCTOBER 16: Empire State Building hosts Boxing Champs Canelo Alvarez and Rocky Fielding at the Empire State Building on October 16, 2018 in New York. (Photo by Theo Wargo / Getty Images)
Terence Crawford's new contract with ESPN and Anthony Joshua's deal with DAZN and Matchroom were not communicated to us, but if you compare Alvarez's new contract to the best athletes in other sports like LeBron James of the Los Angeles Lakers (4 years, $ 154), millions of dollars) and Giancarlo Stanton of the New York Yankees (13 years, $ 325 million). The Canelo agreement compares favorably.
Although Stanton's agreement is not as long, it provides a much bigger total, even from the basic amount. James' contract is worth more per year, but it is probably shorter and less than half the amount. The 28-year-old has undoubtedly positioned himself as one of the most lucrative incomes of the sport.
As a longtime Canelo promoter, Oscar De La Hoya and GBP are well positioned to win. As part of this broader agreement, the GBP will broadcast 12 live TV shows each night. The shows are designed to offer cutting-edge production with social media interaction and "virtual graphics". In addition, 7,000 hours Fights of the boxer career of De La Hoya and fights of the career of fighters that he has promoted will be available upon request on DAZN.
"It's easily one of the best days in the growing history of Golden Boy promotions," he said. From La Hoya. "We are determined to make this sport as accessible as possible and affordable for all fans. My dream has been to make boxing a sport for everyone. DAZN has the perfect platform to make this dream come true and, with the biggest sports star at the helm of this trip, I have no doubt that we will succeed in an unimaginable way. "
LAS VEGAS, NV – SEPTEMBER 14: Former boxer Oscar De La Hoya speaks at an undercard press conference at the KA Theater at the MGM Grand Hotel & Casino on September 14, 2018 in Las Vegas, Nevada. (Photo by Omar Vega / Getty Images)
GBP will also produce studio shows such as "Between the Ropes" and "Mano a Mano" for DAZN as well. This increased visibility makes the GBP a more attractive landing spot for emerging and independent boxers looking for a broadcast deal. This agreement adds stability for promotion.
DAZN has not wasted time to settle as a major player in the world of combat sports. By signing agreements with Bellator, the World Boxing Super Series, Matchroom Boxing, Combate Americas and now Canelo and GBP, the streaming service has been a substantial line of combat sports. At $ 9.99, combat sports fans will be able to enjoy two martial arts (MMA and boxing), accompanied by remarkable events.
We are delighted to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya "said John Skipper, Executive Chairman of DAZN Group. "By bringing Canelo's struggles to DAZN, we will turn its success into pay-per-view as a growth engine for subscribers – a real turning point for our business and the entire industry."
The boxing wallet is perhaps the strongest aspect of their alignment. You can argue that DAZN now has exclusive rights to the two biggest boxing stars in Canelo and Joshua – and that both men are under 30 years old. Manny Pacquiao, who recently signed an agreement with Al Haymon, remains a major actor to draw, but will turn 40 in December. The duration of his call would apparently be much shorter.
Canelo and Joshua are the present and the future of sport globally, and DAZN will have 100% access to both. Finally, this agreement further enhances the attraction of streaming services for sports fans. With ESPN + and DAZN subscriptions, fans can shell out about $ 15 per month to receive a plethora of combat sports content.
In the coming years, we can consider this as the Canelo agreement – and it is clearly the catalyst – but it could also be the most important turning point for the distribution of boxing content.
