Bubble problem? Selro maker LaCroix continued on the label "all natural"

A lawsuit has opened this week in Chicago, accusing the popular LaCroix sparkling water brand of lying about its "all-natural" ingredients.

The lawsuit filed Monday by Beaumont Costales LLC, Beaumont Costales LLC, on behalf of the plaintiff Lenora Rice, was brought Monday in Cook County Court, Illinois.

"Much of LaCroix's popularity comes from the American consumer's perception that LaCroix water is" all-natural "or is made entirely of natural substances," reads a copy of NBC's complaint. News. "Unfortunately for all parties involved, the defendant's statements regarding the naturalness of LaCroix's water are false."

LaCroix uses a number of synthetic ingredients, including ethyl butanoate, limonene and linalool propionate.

The lawsuit then goes on to claim that the company has not only mislabeled its products, but that it contains ingredients used for other purposes, such as linalool, which, according to the lawsuit, is used in insecticides .

All three ingredients are naturally present in fruits. Ethyl butanoate is found in natural fruits, including apples and mandarins, according to the PubChem Chemistry Database administered by the National Institutes of Health. Linalool and limonene are also naturally present in fruits. They help give citrus peels their distinctive aroma.

In a statement posted online, the law firm asked LaCroix to re-label its packaging and award damages to customers who bought the drinks thinking it was "all over". is natural.

The National Beverage Corporation has firmly refuted these allegations in a statement claiming that they had been made "without any factual or legal basis".

"The natural flavors of LaCroix are derived from the natural essential oils of the named fruit used in each of the flavors," the company writes, citing the definition of the term "natural" given by the US Food and Drug Administration.

"There are no sugars or artificial ingredients contained in these extracted flavors, nor added to them," Seltz said.

The company said it would seek damages as a result of the publication of the allegations of the lawsuit.