For the first time in its history, Build-a-Bear offers a "Pay Your Age" day. On Thursday, July 12, anyone can pay their age for any collection of furry friends from the store, including popular licensed characters, priced between $ 6 and $ 75 but most sell for between $ 20 and $ 32. Kids choose a stuffed animal from dozens of choices, personalize it and fill it with stuffing.
Adults are not excluded from this promotion. Nobody pays more than $ 29 in the offer of a day in the store.
Before planning your visit to a Build-A-Bear Thursday, the parent or guardian must sign up for the company's Free Rewards Program (email address and name required). The adult can also register on Thursday at the store, but people in this line may experience longer wait times.
Customers should also know that the child must be present to be eligible for Pay Your Age purchase. All accessories (outfits, sounds and scents) are at regular prices. The offer can not be combined with any other offer.
The promo is to create an awareness in the new birthday experience of Count Your Candles from Build-A-Bear. For this offer, also starting on Thursday, guests ages 14 and under pay their age for a birthday party bear when they visit a Build-A-Bear store during their month of birth. anniversary. For example, a five-year-old will have five candles on his cake and will pay $ 5 for a party bear, plus taxes. Birthday guests will also enjoy an interesting experience, including a party hat, a special sticker and fun photo props when they want to capture the moment, according to the company.
Build-A-Bear, which operates nearly 450 locations worldwide of $ 358 million in 2017, experienced some difficulties with lower total revenues in 2017 and the first quarter of 2018. In the first quarter of Fiscal year 2018, the company opened two stores and closed four.
The company will also open a Build-A-Bear Bakeshop later this summer at the Mall of America.
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