Bumble will expand in India with the help of actress Priyanka Chopra

Bumble is the latest online dating app to compete for the hearts of women in India.

Bumble, who Women must take the first step, announced Wednesday its intention to embark on India later this year. The Indian celebrity Priyanka Chopra, new investor of the company, will give its opinion on the enlargement.

The news comes less than a week after rival Tinder launched a My Move feature in India, which offers women the opportunity to prevent men from engaging in a conversation.

But Bumble's efforts for expansion in India have been going on for some time. Founder and CEO, Whitney Wolfe Herd, said the young fiancée, Chopra, had told her for the first time that "Indian women need Bumble" a few months ago. Chopra was part of a group of high-level women who helped Bumble launch its networking application, Bumble Bizz, in October 2017.

"It was clear that we shared our passion for empowering young women globally," Wolfe Herd told CNN in an email. "From there, we started designing a partnership and launch plan for Bumble in India."

Wolfe Herd said that the challenge of entering the Indian market is to "locate the experience and attract women" – an area in which Chopra will help.

Chopra's director, Anjula Acharia, is also an investor and advisor. Acharia helped Chopra – who was already established in India – achieving glory in the United States. But Acharia has a long history of cross-fertilization. She has been instrumental in presenting artists such as Britney Spears and Lady Gaga in India. – a fund that could reflect the fact that Acharia helps Bumble to echo with the local public.

The local Bumble app will be in both Hindi and Hinglish – a hybrid between Hindi and English – and available on iOS and Android. It will also deploy new security features before entering the region, known for its violence against women. In June, India was designated as the most dangerous country in the world to be a woman.

Wolfe Herd said that only Indian women will have to provide the first initial of their name – no first name or last name – and provide new ways to report "bad behavior" in the application.

Bumble already has photo verification capabilities and more than 4,000 content moderators that review photos and profiles.

Prior to Bumble, Wolfe Herd was one of Tinder's earliest employees and executive. He left the company in 2014 after suing sexual harassment and discrimination. The case was finally settled.

But the tension between the two dating companies has become increasingly palpable as a result of a very public dispute between the Bumble and Match group, the parent company of Tinder.

In March, Match Group filed a lawsuit against Bumble, accusing the company of patent infringement and theft of trade secrets. Bumble asked the court last week to file the case.

Separately, Bumble brought a lawsuit against Match Group. Bumble says Match Group is using litigation to retaliate for failed purchase negotiations. Both trials are ongoing.

Although Bumble is already present in more than 160 countries, India is an important market because of its size. According to a report by Bain & Co, India has 390 million Internet users, making it the second country behind China.

CNNMoney (New York) First published October 3, 2018 at 1:29 pm ET.