Burberry banned the destruction of unsold goods and the use of fur



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Written by Bard Wilkinson, CNN

The British fashion house Burberry said Thursday it would stop burning unsold and use real fur to respond to criticism of social media and environmental activists.
The ban on burning unsold products comes into effect immediately, Burberry said in a statement.

"This commitment builds on the goals we set last year as part of our five-year accountability program and is supported by our new strategy, which helps fight the causes of waste," the statement added.

In July, it was revealed that Burberry had destroyed in 2017 garments and fragrances worth more than $ 36 million.
The models wear the Spring / Summer 2018 collection for Burberry on the second day of London Fashion Week, September 16, 2017.

The models wear the Spring / Summer 2018 collection for Burberry on the second day of London Fashion Week, September 16, 2017. Credit: NIKLAS HALLE # N / AFP / AFP / Getty Images

The luxury goods maker also said that it would begin to eliminate all real fur items. For many years he has stated that he has limited his use of fur to Asian rabbits, foxes, mink and raccoons.

"By going from the front, Angora and him will be banned," the statement said.

The CEO of Burberry, Marco Gobbetti, said the company is committed to applying its creative talent to finding positive solutions throughout the company.

"Modern luxury means being socially and environmentally responsible," said Gobbetti. "This belief is essential at Burberry and the key to our long-term success."

Burberry said it has partnered with sustainable luxury company Elvis & Kresse to turn 120 tonnes of leather scrap into new products over the next five years.

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