Burberry stops burning unsold and uses real fur

The British luxury goods maker, Burberry, has announced that it would end the practice of burning unsold products with immediate effect.

The fashion brand also said that she would stop using real fur in her products and would phase out existing fur items.

In July, a report on the results revealed that Burberry had destroyed in 2017 clothes, accessories and perfumes worth 28.6 million pounds to protect its brand.

Environmental advocates reacted angrily to the news.

At the time, the retailer said that the year 2017 had been unusual because it had to destroy 10 million pounds of old perfume products after signing a new contract with the American company Coty.

Fashion companies, including Burberry, destroy unwanted items to prevent them from being stolen or sold cheaply.

Burberry currently uses Asian rabbit, fox, mink and raccoon fur in its collections, but will stop using them in the future.

Recycling efforts

Burberry said that it had already reused, repaired, donated or recycled unsold products, but that this would continue to increase those efforts.

Last year, the retailer entered into a partnership with sustainable luxury company Elvis & Kresse, which will see 120 tonnes of leather waste processed into new products over the next five years.

At the same time, Burberry also created the Burberry Material Futures Research Group with the Royal College of Art to invent new sustainable materials.

"Modern luxury means being socially and environmentally responsible," said Burberry CEO Marco Gobbetti.

"This belief is essential to Burberry and the key to our long-term success, and we are committed to applying the same creativity to all parts of Burberry as we do to our products."