[ad_1]
The British luxury group Burberry has stopped burning unsold products and will no longer use real fur and angora in his clothes, said Thursday the CEO Marco Gobbetti.
"Modern luxury means being socially and environmentally responsible," Gobbetti said in a statement.
"This belief is essential for Burberry and the key to our long-term success," he added.
The activists have blown the information, with the animal rights group People for the Ethical Treatment of Animals (PETA):
"VICTORY! Cartwheels are taking place at PETA after the announcement that, after more than a decade of campaigns, @Burberry has banned the fur and angora from its collections."
Burberry said in its statement that the company's actual use of fur had been "restricted for many years to rabbit, fox, mink and Asian raccoon", adding: "
He added that there would be no real fur in the first collection of Riccardo Tisci revealed later in September.
Mark Oaten, CEO of the International Fur Federation, expressed his disappointment, saying that more was needed to ensure respect for the environment.
"The substitution of natural fur for petroleum-based plastics, such as faux fur, is neither a luxury nor a responsibility and a sustainability," he said in a statement.
"Any fashion company committed to sustainability should use natural products such as wool, cotton, leather, silk and natural fur," he added.
– Even more luxury –
In finishing his share of the practice of burning unsold copies, Burberry said:
"This commitment builds on the goals we set last year as part of our five-year accountability program and is supported by our new strategy, which helps to fight the causes of waste.
"We are already reusing, repairing, donating or recycling unsaleable products and we will continue to develop these efforts."
Burberry and his peers have burned tens of millions of dollars worth of products each year to maintain the exclusivity and mystical luxury of their brands.
Burberry burned unsold clothing, accessories and perfumes worth 28.6 million euros (32 million euros, $ 37 million), according to its latest annual report in July.
But Gobbetti, who took over last year from Christopher Bailey, moves the brand with a revision of the strategy to add even more luxury to the products of the fashion house.
One of his first steps was to appoint Tisci, with whom Gobbetti worked at Givenchy, as Creative Director of Burberry.
Tisci also replaced Bailey, who left the dual role of CEO and Creative Director.
Burberry has been criticized for burning millions of dollars worth of products
Source link
