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On Monday, October 22, Burger King's new "Nightmare King" burger will be available at participating restaurants for a limited time at a special price of $ 6.39, while supplies last.
The hamburger consists of a quarter-pound beef patty, a crispy chicken fillet, a slice of melted cheese, bacon, mayonnaise and onions on a sesame-seed glazed loaf.
This is the most popular ingredient, though? Nightmares.
To determine if the hamburger was actually producing nightmares, Burger King is associated with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services and Goldforest Inc. services to conduct a 100-night scientific study with 100 different participants, who had already eaten the nightmare .
Scientists followed a variety of signals for the purposes of the study, including measuring heart rate, brain activity, and breathing.
The study – along with its participants – was used in a recent two-minute advertisement by Burger King.
"According to various studies conducted in the past, foods can affect dreams and sleep quality," said Dr. Jose Gabriel Medina, the study's lead physician, in advertising.
The study concluded that the unique combination of protein and cheese in the hamburger resulted in "an interruption of subject cycles (rapid eye movements) of the subject, during which we achieve the majority of our dreams."
"According to previous studies, 4% of the population would experience nightmares every night," Medina said. "But, after eating the king of nightmares, data from the study indicated that the incidence of nightmares was multiplied by 3.5."
In the video, a subject stated that he "remembered hearing voices and people chatting" in the morning after eating the Nightmare Burger.
After eating the hamburger, another subject of the video said that "someone in my dream was turning into a hamburger … the hamburger was then transformed into a snake figure".
A third subject said that he remembered a nightmare in which he was swimming in the water and was then attacked by extraterrestrials.
After this scientific experiment, it is safe to conclude that if you decide to indulge in the Nightmare Burger, do it at your own risk.
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