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General Motors cancels its subscription service to a Cadillac car of $ 1,800 per month and closes its doors by the end of the year, reports the newspaper The Wall Street Journal. The Book by Cadillac service debuted at the beginning of last year and follows a subscription model similar to Rent The Runway, which allows customers to drive different Cadillac models each month for $ 1,800.
Talk to The edge, Cadillac confirmed that the service would end next month, but could return in the future. His full statement is below:
After nearly two years of service, Cadillac will be pausing the BOOK by Cadillac program as of December 1, 2018. Launched as a pilot program, BOOK by Cadillac provided valuable branding to the brand and contributed to the ongoing commitment of Cadillac in identifying new and innovative luxury experiences. for their customers. The brand will use this information to adjust the BOOK by Cadillac strategy. Additional details will be available at a later date.
All subscribers still using the service will have 30 days to hand over their car after being informed of the closure, anonymous sources said WSJ. The service would apparently end because it was too expensive to deliver multiple cars to customers each month.
After the commissioning of Cadillac last year, other startups and automakers have begun to offer similar subscriptions, such as Porsche, Mercedes-Benz and Volvo. These services are still available at the moment.
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