SAN FRANCISCO – Consumers Will Get New Protections line under a new California law signed by Governor Jerry Brown on Thursday.

The new law is the hardest in the nation and could serve as a model for other states.

"This is now the country's de facto law," said James Steyer, founder of Common Sense Media and one of the funders. "It's a victory for all citizens of the United States."

Under the law that will come into force in 2020, consumers will have the right to know what personal information is collected about them online and delete them. They may also choose not to sell their information. Capture: Companies may charge higher fees for consumers who choose to limit the sharing of their personal data.

The California bill, introduced last week, was rushed to avoid a more restrictive initiative on the November poll that, had it passed, would have given consumers broader protections for privacy, including the right to sue if an enterprise compromises their personal data.

a political pioneer, responds to the growing unease of consumers with the massive and largely uncontrolled collection and sharing of large amounts of their private information that has produced a series of mishaps of intimacy.

Consumer outrage for the looting of Facebook data of 87 million people by Cambridge Analytica propelled the passage of the bill, which received Thursday a bipartisan unanimous support in state legislation e. Apple CEO Tim Cook and other important voices in the world of technology have also helped overcome the resistance of the industry

The proposed California law is similar to the European rules of protection general data, which came into effect last month. their shared data instead of forcing them to opt to continue using the online services.

Technology companies, many of which are headquartered in California, will likely apply the law in the rest of the country. Privacy advocates are already preparing to push for similar legislation in other states

"This California law, like so many laws, will raise the bar for consumers everywhere "said Emily Rusch, CEO of CALPIRG. 19659008] Rusch and other privacy observers claim that the new law will warn businesses about how they handle people's data, but warn of significant flaws that can be exploited to undermine the consumer privacy.

Under the new law, companies will not be able to sell people's personal information if they withdraw, but they will be able to "share". And businesses will be able to charge consumers more if they opt out of selling their data, setting a new standard of "payment for privacy".

In the coming months, the new law may be amended. Companies like AT & T, Verizon, Facebook and Google, as well as privacy advocates, will now be pushing for change.

"We will resist any attempt by well-paid lobbyists to cancel everything," Steyer said. "We will work to strengthen this law and enforce this law."

Legislators struggled to pass the bill through committees and set fewer votes in the Senate and the legislature from one week

. Legislators were unable to make changes to the bill without delaying adoption

The bill was voted on Thursday in both chambers. The assembly voted 69-0 to approve it shortly after the Senate approved it 36-0.

San Francisco real estate developer, Alastair Mactaggart, said this weekend that he would withdraw an initiative for the November poll that had gathered more than 600,000 lawmakers passed the law and have has the governor sign.

"It's a monumental achievement for consumers, with California paving the way for creating unprecedented protections for consumers. Senate Judiciary Committee Chair Hannah-Beth Jackson of D-Santa Barbara, whose panel passed the bill Tuesday, said this week at the "San Francisco Chronicle" that she had "serious, serious concerns about this legislation. "

"On the other hand, it will go a long way toward putting control in the hands of consumers," she said. "With the widespread collection of all forms of personal information, it is crucial to move on."

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