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Just out of the biggest win of his career, unified middleweight champion, Canelo Alvarez, is now in possession of the richest athlete's contract in the history of sport.
The Mexican superstar has helped DAZN's all-sports streaming service continue its rapid expansion in the United States after its launch in September by accepting a monstrous deal of several fights on Wednesday, confirming the initial report of BoxingScene.com.
Alvarez (50-1-2, 34 KO), the biggest star of American boxing, has signed a five-year contract and eleven fights worth a minimum of $ 365 million with DAZN, by Dan Rafael of # 39; ESPN.
"Canelo is the highest paid athlete in the world," Golden Boy's Oscar De La Hoya's promoter Alvarez told ESPN. "He is extremely happy."
De La Hoya is expected to announce this deal at Wednesday's press conference in New York to promote Alvarez's return on Dec. 15 at Madison Square Garden in New York as he ramps up to challenge Rocky. Fielding, WBA Super Middleweight title holder, in his first fight. new DAZN agreement.
Alvarez, 28, underlined middleweight destroyer Gennady Golovkin in their revenge of September PPV, which also marked its last fight with HBO after the high-end cable network announced it stopped boxing coverage after 45 years. De La Hoya told ESPN that besides Alvarez, Golden Boy had signed an undisclosed contract to promote 10 cards a year on DAZN starting in 2019.
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A key element of the contract for boxing fans is that it removes from the platform the biggest sport PPV star in the United States, with Alvarez fights now being available on DAZN, as well as various other boxing events and mixed martial arts, at the monthly price. $ 9.99. DAZN, which does not do pay-per-view sessions, will also have access to the Golden Boy Combat Library, which includes the Alvarez and De La Hoya quarries.
"It only comes from my hard work," Alvarez told ESPN shortly after signing the deal at 1 pm ET in a Times Square hotel. "The most important thing for me was to be able to give fans the opportunity to see me fight without having to pay the $ 70 or $ 80 for my TV fights." That's the most important thing, more important than what I do.
"It is very important for me to give the fans the most important and important fights, and I promise you that I will always do it.The December fight with Fielding is a dangerous fight, I'm climbing in weight and I'm not do not do "I do not know how my body will feel. But I still want challenges and I'm very happy that my fans can see me fight cheap. "
In the ever-changing world of the American broadcasting market, Wednesday's announcement is a big announcement for DAZN, which now hosts the world's two biggest stars. DAZN caused a sensation in the summer by signing Matchroom Sport's promoter Eddie Hearn, with a stable including unified heavyweight champion Anthony Joshua, on a $ 1 billion, eight-year deal. Joshua fought with the platform's first card after its launch in the United States, while defending his trio of world titles by stopping Alexander Povetkin in London on September 22.
DAZN, which belongs to the UK-based Perform Group and overseen by former ESPN chairman, John Skipper, has also signed an exclusive agreement with the World Boxing Super Series for the broadcast of a trio of tournaments promoted by Sauerland Events. DAZN, which also signed a multi-year contract with Bellator MMA, had already been launched in Japan, Canada and parts of Europe.
England Fielding (27-1, 15 KOs) is largely unknown in the United States but brings with it a substantial size advantage as a former light heavyweight. In Fielding's only prestigious fight to date, he was eliminated in the first round by Callum Smith in 2015.
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