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After a minute of explosions, an alien spacecraft and a landing in a blockbuster – so you know it's in the 90s – the new trailer of the upcoming Marvel movie shows us the real origins Colonel Carol Danvers. Danvers grows from oppressed teenager to Air Force cadet determined, exceptional fighter pilot, cosmic propelled warrior in the space of a few pictures.
"I'm not what you think I am," says Brie Larson as Captain Marvel, before bursting with energy; your next badass superheroine is here to stay.
If this sounds familiar, it should be. The trailer evokes the Department of Defense's old recruitment advertisements, such as the transformation of a young female student to Marine at last year's recruiting station, "Battle Up." This is a common point in military recruiting announcements: you tell a life story or a story of transition to adulthood in 60 seconds.
After all, joining the army to become the pinnacle of martial perfection and thus becoming a full national superhero is not a new attraction. Does anyone remember this ad featuring a Navy wielding a mameluke sword in a blues dressed defeating a demon?
The similarity is probably accidental, as is the release of the Air Force's 71st Anniversary Trailer. But these similarities underscore an intriguing facet of the upcoming Marvel movie: With Carol Danvers poised to take over from Robert Downey Jr. and Chris Evans, the new trailer is a potentially powerful recruitment tool an ambitious expansion in a context of pilot shortages .
Captain Marvel arrives at a point of inflection in the film universe of Marvel, with Colonel Danvers supposedly (possibly) going back to where Avengers: Infinity War interrupted by an uncontrolled defeat on purple space Hitler, Thanos. But Danvers' introduction to the MCU also comes in the midst of a real flame, with long-time heroes Captain America and Iron Man (contractually) hanging their shields and private weapons of mass destruction and going to bed at bedtime. of the sun.
Of course, James, the pilot of the air force James "War Machine" Rhodes and paratrooper Sam "The Falcon" Wilson, could play these roles (as in the comic), but the next decade of films will see Danvers as the beating heart of the MCU. "The Air Force is partnering with many entertainment projects to ensure that the Air Force airmen and mission's representation is accurate and authentic," said Todd Fleming, Chief of the Air Force. from the Public Relations & Purpose Division via email. "Our partnership with Capt Marvel & # 39; [sic] helped ensure that character time in the air and backstory army was accurately presented. He also stressed the importance of the air force for our national defense. "
This means that Marvel's figurehead will be a female Air Force pilot instead of being an O-3 Army contractor and a drunken defense contractor, the perfect symbol of a recruiting force. and retention of pilots. And while Fleming pointed out that the Air Force's collaboration with Marvel was not part of an explicit recruitment strategy, she praised Danvers' portrayal of the film in the service. "[Captain Marvel] is not part of a recruitment strategy, but we expect that the public who sees a strong heroine of the air force, whose history corresponds to the The story of many of our airmen is welcomed positively, "said Fleming.
The spotlight on airmen comes at a time when the air force, like other services, is looking for the next generation of pilots. According to a GAO report released this summer, the Air Force, Navy and Marine Corps account for only 25% of their pilot ticket. The air force, in particular, has distributed cash incentives, such as sweets, with the aim of preventing pilots from visiting the private sector. Indeed, the branch's plan to increase the number of its squadrons from 76 to the Cold War will require 40,000 additional personnel, which will put a strain on the service's recruiting capabilities. At the Air Force Academy, cadets are increasingly encouraged to compete for pilot squares to help fill this gap.
"It is in the interest of the Air Force that the public understands the importance of the Air Force for our national defense." Said Flemming. "[And] The story of the main character also highlights the incredible work that our airmen perform every day. "
Indeed, the Air Force has been working hand in hand with Marvel since the production of Iron Man in 2008 to help ensure that Larson 's Danvers reflects the life of an Air Force pilot, including access to "Airmen, facilities and capabilities for their own". ensure that representation is as accurate as possible, "said Fleming Task & Purpose.
"When the Air Force and the OSD examine a script and choose to support a project, we determined that the film portrays the Air Force and the Armed Forces precisely and that the service has interest to do it, "he added.
And it is clear that Larson takes his new American aviator role very seriously. In March, Marvel Studios announced the official launch of Captain Marvel's production with a photo of Larson and Brigadier General Jeannie M. Leavitt, then commander of 57 Wing and first female fighter pilot , at the top of an F-15. at Nellis Air Force Base in Nevada.
"I was very impressed by the seriousness with which Brie played the role and how much she wanted it to be accurate," said Leavitt about Larson's visit, which included an F-16 flight and a F-15. "She spent a lot of time with our pilots, understanding what it meant to be a fighter pilot and the way we do things, so I was very impressed by the dedication she demonstrates and by his seriousness. "
"She really had to experience the aircraft in a high-performance fighter jet," Leavitt told Task and Purpose. "She could give details of what she liked, but I think she had a good time."
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