TO CLOSE

Chick-fil-A Opens New "First of Its Kind" Restaurant Concept in Nashville
Nashville Tennessean

Chick-fil-A opens a new restaurant concept focused on delivering, catering and ordering on Church Street in Nashville.(Photo: Alex Wong / Getty Images)

Chick-fil-A is coming out of its proven business model with a new catering concept in Midtown.

Luke Pipkin, chief innovation officer for Atlanta's fast-growing chicken chain, told Tennessean by e-mail that the restaurant under construction at 1622 Church Street would be a new concept heavily focused on delivering and restoration. area for customers to place future orders.

The restaurant is expected to open on October 17th.

TO CLOSE

"This site will be the first of its kind," Chick-fil-A announced on Facebook in August. "We will specialize in making Chick-fil-A more convenient through catering, delivery and mobile ordering."

Pipkin did not specify the new restaurant.

Chick-fil-A has been growing in Middle Tennessee. Last month, restaurants opened at Spring Hill and Nolensville Pike in Nashville. The chain operates seven restaurants in Nashville.

The opening of a new restaurant concept is part of Chick-Fil-A's commitment to innovation. The beloved Southern Society, known for its original chicken sandwich and friendly customer service, operates an innovation center where team members experiment with new models, think about ways to make a difference. improve customer service and improve menus.

In an effort to push its redesigned mobile application, the company announced in August that it would give a free eight-point Chick-fil-A Nuggets to anyone who creates or connects to their Chick-fil-A One account with their 'mobile app. The promotion is available nationwide until September 29th.

Founded in 1967, this privately held company operates more than 2,300 restaurants in 47 states. Chick-fil-A reported more than $ 9 billion in revenue in 2017, marking 50 consecutive years of sales growth.

Other competitors in the fast food industry are also experimenting with new store designs or redesigned designs right now. A more upscale McDonald's debuted at Green Hills in January with table service, curbside recycling and touchscreen control kiosks.

Reach Lizzy Alfs at [email protected] or 615-726-5948 and on Twitter @lizzyalfs.

Read or share this story: https://www.tennessean.com/story/money/2018/09/14/chick-fil-new-nashville-restaurant-open-new-concept/1301679002/