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SHANGHAI – Chinese buyers once again broke records after spending more than $ 14 billion in the first two hours of an annual online shopping frenzy.
Now celebrated for the last 10 years, the clamor for offers and discounts known as "Singles Day" was announced with fanfare by Chinese online trading giant Alibaba, who turned unofficial holidays into people without a partner. in love in a boon for digital retailers.
A big screen at the Alibaba gala in Shanghai showed the sales figures up in real time: one hour and 47 minutes after midnight, 100 billion yuan ($ 14.3 billion) of purchases were made.
The deluge of spending breaks with gloomy forecasts for the world's second largest economy, which is struggling with a stock market slump and a tariff war with the United States.
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