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Women who are too shy to show their bodies at a summer pool party sometimes try to hide their numbers under a big white T-shirt. Pushing women to be proud of themselves – curves and imperfections included – Chromat's creative director, Becca McCharen-Tran, took this iconic piece and made it a sexy and dashing makeover.
The scanned print of a wet white T-shirt has become the pattern of the range. it was splashed on a range of models, from one-piece swimsuits and bikinis with a sporty feel to a stretch dress with graphic cut-out details at the shoulders.
Continuing to embrace an uncompromising and inclusive philosophy, Chromat has introduced a wide selection of swimsuit options for all body types. Fluorescent colors, cutouts and transparent effects steal the show, while camouflages include sporty tops with mesh inserts, light and comfortable joggers with an elastic logo waistband and more discreet linen tunics, perfect for the women. show too much skin at the beach.
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