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The company is in talks with Aurora Cannabis for this to happen.
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Coca-Cola's desire to explore CBD for a "functional wellness drink" could give rise to a drink that relieves inflammation, cramps or other pains, BNN reported. Bloomberg.(Photo: Justin Sullivan / Getty Images)

The Coca-Cola Soft Drink Titan "closely monitors" the market for cannabidiol-infused drinks or CBD, the chemical in marijuana that is supposed to relieve pain and anxiety.

Noting that the space for cannabidiol-based beverages is "changing rapidly", the company pointed out that the ingredient did not produce the high level of another chemical derived from cannabis called THC.

"With many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," he said. Monday Coca-Cola in a statement.

"The space is changing rapidly and no decision has been made at this time."

The statement followed a report that Coca-Cola was involved in "serious negotiations" to develop cannabis-related beverages with Canada's Aurora cannabis. This report, published by BNN Bloomberg, quoted "several sources close to the record" but was not denied in the statements of both companies.

Aurora, a cannabis producer, wants to enter the infused beverage industry but "will not discuss commercial development initiatives until they are finalized," spokeswoman Heather MacGregor said.

More: Coors maker prepares sales of marijuana-infused drinks

More: Blue Moon brewer launches marijuana-infused "beer"

Coca-Cola has been testing an alcoholic beverage in Japan earlier this year. An evolution to cannabis-based beverages would offer another option to the company, as health-conscious consumers move away from sugary soft drinks.

Coca-Cola's desire to explore CBD for a "functional wellness drink" could give rise to a drink that relieves inflammation, cramps or other pains, BNN reported. Bloomberg.

The extract is already found in alternative medicines and supplements, with anecdotal evidence that it relieves anxiety, headaches and arthritis. The Food and Drug Administration has approved its use to treat epilepsy earlier this year.

In the alcohol industry, the companies behind Coors and Blue Moon have both launched marijuana-related beverages. Molson Coors, the Coors beer maker, has also worked with a Canadian cannabis company to produce its infused products.

Follow Josh Hafner on Twitter: @joshhafner

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