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Nike equipment will not be worn by College of the Ozarks sports teams in Point Lookout, Missouri, in response to Colin Kaepernick's shoe and apparel company's advertising campaign.
"In their new advertising campaign, we believe that Nike executives are promoting an attitude of division and disrespect towards America," said College of the Ozarks president Jerry C. Davis in a statement. . "If Nike is ashamed of America, we are ashamed of it. We also believe that those who know what is the sacrifice are more likely to wear a military uniform than the athletic uniform.
Advertisements include Kaepernick and the line "Believe in something, even if it means sacrificing everything".
Nike will air an advertisement featuring the slogan "Just do it" with Kaepernick's narration Thursday night at the opening of the NFL season between the Philadelphia Eagles and the Atlanta Falcons.
"Nike is free to campaign as it sees fit, since the College is free and respectful of its mission and goals, to ensure that it respects our country and those who have truly served and sacrificed", said Marci Linson, vice president of the school. President of Patriotic Activities and Dean of Admissions.
NAIA's College of the Ozarks has announced its intention to remove any uniforms purchased from Nike or those containing the company's swoosh logo.
In 2016, Kaepernick became a polarizing character as a quarterback for the San Francisco 49ers, he kneeled at the national anthem to protest racial injustice.
Kaepernick, who was the 49th Super Bowl starting quarterback after the 2012 season, has not played since 2016 and filed a grievance last year against the NFL and its owners, accusing them of not hiring him.
This is not the first time the College of the Ozarks, a private Christian liberal school, has been in the headlines because of teams or sporting events.
The college revised its sports contracts last October to stipulate that all coaches and participating players "respect the American flag and the national anthem".
As a result of this decision, the NAIA moved the Division II men's basketball championship to the school where it had been played for the past 18 seasons.
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