Comcast buys Sky, beats Fox

US cable television giant Comcast on Saturday found Britain's big television company Sky to outbid rival 21st Century Fox as television and film companies look to

The final offer of Comcast values ​​Sky at around 29.7 billion pounds (about 39 billion dollars). He offered £ 17.28 per Sky share. Fox offered £ 15.67. Fox owns a 39% stake in Sky and it remains to be seen whether it will sell these interests to Comcast.

The deal is the latest in a frenzied period of media giants trying to buy it, while traditional broadcast and film companies are facing growing competition from tech giants . Small businesses like Netflix and Amazon have impressive budgets and are investing in media production and broadcast rights.

In July, Comcast lost to Disney in order to buy Fox. Home to popular franchises such as X-Men, Deadpool, The Simpsons and many more, Fox's entertainment resources could benefit Disney greatly. Disney is looking to launch its own streaming service from here the end of next year.

Comcast did not immediately respond to a request for comment on the acquisition of Sky. Earlier this year, CEO Brian Roberts highlighted Sky's 23 million customers and its leading position in the UK, Italy and Germany, and said Sky was "a pioneering innovator." 39, investing in news and programming ".

Sky box Now and the Sky Q streaming service were designed in part to help Sky compete with Netflix and Amazon Prime, which specialize in streaming online video. Sky also has broadcast rights on popular sports events such as English Premier League football, but in June, Amazon reached an agreement for exclusive coverage of 20 games per season on the web.

Joan Solsman and Katie Collins of CNET contributed to this report.

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