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An Indiana company has entered into an agreement to acquire the intellectual property of Bon-Ton Stores Inc. and plans to revive some of the large, bankrupted retail stores, including Carson's.
It is uncertain whether this includes the resurrection of the three-story downtown Circle Center mall, closed four months ago, but the company told USA Today that it had "discussed with store owners from Colorado, Illinois, Pennsylvania. "
According to Bankruptcy Court documents, a subsidiary of CSC Generation Holdings Inc., based in Merrillville, has agreed to pay $ 900,000 for trademarks, websites, private labels, customer lists and other Bon-Ton data. He outbid $ 50,000 on clothing retailer Christopher & Banks Inc.
In response to a question about the Circle Center store, a spokesman for CSC Generation told IBJ Thursday that the company was not able to comment on certain projects until the bankruptcy court approved the deal.
Bon-Ton, Carson's parent company, Elder-Beerman, Boston Store, Younkers and other department store brands, filed for bankruptcy in January. The company, 160 years old, operated 260 stores in 24 states when it filed for bankruptcy.
The company had already announced plans Close many of its 15 stores in Indiana, including the Carson store that served as anchor at the Circle Center mall. The 145,000-square-foot store began a liquidation sale on February 1 and closed on April 29.
All remaining Bon-Ton stores closed last week.
CSC Generation Holdings, founded by technology entrepreneur Justin Yoshimura in 2014, is an ecommerce company that previously owned the ice.com online jewelry store and owns the DirectBuy member purchasing service and the seller. Killion menswear. The company, backed by Chinese private equity investors, had sales of $ 150 in 2017.
In the bankruptcy documents, Yoshimura stated that it intended to operate Bon-Ton as an online business and "under the same brands" and "sell many of the same categories of products".
The acquisition of CSC Generation includes the names and postal addresses of 24.5 million Bon-Ton customers, of which 8.3 million have been active in the last two years plus 5.6 million customer email addresses. -Your.
In addition to the agreement with CSC Generation, beauty company L'Oreal USA Inc. made a successful offer of $ 312,900 for data on customers who visited Bon-Ton stores for cosmetic products.
The filing stated that Bon-Ton's customers would be able to refuse to receive marketing materials from CSC and L'Oreal.
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