Could Future & Juice WRLD spearhead Trojan-Horse for drug policy reform? : NPR

Future (right) and Juice WRLD blur the boundaries between celebration and social criticism in three videos.

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Future (right) and Juice WRLD blur the boundaries between celebration and social criticism in three videos.

Youtube

The American opiate crisis makes absolutely nothing ironic of the title of the latest collaborative album, Future & Juice WRLD Present … WRLD ON MEDICATION. It may not be the first trap album to soundfully reflect the effects of our drug-induced mass hysteria, but its execution is nothing less than an addiction.

The duo representing respectively Atlanta and Chicago has deposited a trio of amazingly deep videos of the album today, each revealing the infernal spiral towards national oblivion.

In "WRLD ON DRUGS", directed by Spike Jordan, the two stars give up time spent on screen for an unexpected social comment that highlights the fundamental difference between unfair treatment and the punishment of trafficking and drug use in the country. "Realer N Realer", directed by Rich Nyce, discovers that Future and Juice WRLD live in the lower layers of society – that is, the trap in capital letters – including scenes shot in East Atlanta in the street, which owes its name to Hosea Williams, an icon of the civil rights of his hometown.

The third visual, led by Cole Bennett of Lyrical Lemonade, a Chicago-based multimedia company, shows vanity: the two pilots are a DeLorean in the middle of nowhere for an apocalyptic version of a luxurious future-based drug-based creation and total despair. "You did not see that the road we took here was ominous / you do not know everything we've been through," Future's tweets before they leave at sunset. If it is difficult to separate the celebration from social criticism, it is exactly the goal.