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Few followers of "Mad Money" would be surprised that Cramer-fave Apple takes first place in its rankings. Now that Amazon shares have fallen from their heights, Apple is the only company in the world worth a trillion dollars by market capitalization.
Reiterating his motive that Apple should be considered a consumer products company rather than a technology company, Cramer congratulated the iPhone maker for creating "the most popular consumer product in the world".
"But here's the problem: Apple is negotiating less than 16 times next year's profit forecast," Cramer said. "It's cheaper than the average stock of the S & P 500. More importantly, it's cheaper than stocks of consumer products – cheaper than Procter, cheaper than Clorox, cheaper than Kimberly-Clark – they are all more expensive, even if they have much slower growth. "
The host "Mad Money" added that every time the shares of Apple are down, as it was Thursday, it is "reasonable to assume" that the company repurchases its shares through its redemption of 100 billion dollars, the largest in its history.
"The most important thing is that Apple becomes a major player in the subscriptions economy," Cramer said. "I think the expansion here will only accelerate because the value proposition of this product is impossible to deny".
In short, his motto remains: own Apple; do not trade it.
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