"Crazy Rich Asians" is heading to China. Will it be a hit?



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The regulatory body of Chinese cinema generally only allows 34 foreign films to be shown in theaters each year. Marking one of these coveted niches can dramatically increase box office returns from a movie. Several big-budget Hollywood films like "Ready Player One" and "Black Panther" had bigger debuts in China than in North America.

"Crazy Rich Asians" has a different title for China which translates roughly to "Tales of Gold Digging". This is in contradiction with the scenario of the film in which the main character has no idea of ​​the incredible family wealth of his Singaporean boyfriend. When he arrived in Hong Kong at the end of August, the title was translated as "My super rich friend".

In the United States, the film was hailed for its role in an all-Asian cast at a time when Hollywood is under fire for its lack of diversity. In China, where the majority of films feature fully Asian actors, it is much less remarkable.

Warner Bros. did not respond to a request for comment indicating whether any changes had been made to the film at the request of the Chinese regulator.

& # 39; Asians rich and crazy & # 39; following early development at Warner Bros.

The makers of "Crazy Rich Asians" hoped to embark on the world's second largest film market.

"We are all praying to the gods of China right now," producer John Penotti said in an interview with the Hollywood Reporter in August. "From my colleagues in Beijing, we seem to be very interested in the issue."

"Crazy Rich Asians" was a late summer hit in the United States and has since been published in dozens of countries, from Australia to Venezuela. He has already brought in $ 228 million worldwide.

(Warner Bros., like CNN, belongs to WarnerMedia.)

Eric Cheung, Yazhou Sun and Jethro Mullen contributed to this report.

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