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Of course, shopping in pajamas is warm and convenient. But the thrill of the Black Friday shopping tradition before dawn shows no signs of disappearing among the faithful.
Before the doors opened at the Mall of America at 5 am, crowds gathered at the north entrance, where Caribou coffee workers with giant carafes of coffee and hot chocolate attached on their backs served cold customers.
The first person online arrived at 4 pm the day of Thanksgiving.
According to the National Retail Federation, the Friday after Thanksgiving is expected to be the busiest day of the long weekend, as buyers can deposit more than a third of their holiday budget.
The Mall of America, which was closed for Thanksgiving, is expecting 200,000 people on Black Friday.
Tammy Fager, of West St. Paul, and her sister, Jennifer, of Eden Prairie, are a tradition of pre-dawn shopping frenzy.
"I've been up for 24 hours and I'm always in a good mood," said Tammy Fager.
Last year, the couple arrived at the Mall of America at 3 am and was too far away to get a feel for gift cards and prizes.
"We learned," she said. They arrived at 10 pm, two steps from the front line and looking for one of the 200 cards valued between $ 10 and $ 500.
Retailers are hoping for one of the busiest holiday shopping seasons of the decade. About 116 million customers are expected to visit stores on Black Friday, as part of a five-day promotional sprint aimed at retailers and that will continue until Monday.
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