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This made sense because people had a very slow remote connection at home and faster at work. Plus, everyone was tired of all this weekend spent in the mall.
Now, of course, we all buy a lot online and on apps whenever we want. And there is not much difference between online stores and physical stores. Even Amazon, which has actually invented online shopping, has showcases.
But that does not prevent companies from doubling their sales on Monday.
Cyber Monday 2018 is expected to be the biggest online shopping day of history, generating an impressive business figure of $ 7.8 billion, an increase of more than 17% compared to the previous year, according to Adobe Analytics, which tracks online sales.
The strength of the US economy, healthy consumer spending and low gasoline prices could give retailers a boost in that direction. Sales during the holidays will increase from 4.3% to 4.8% compared to 2017, according to the National Retail Federation.
Almost all participating retailers offer free shipping, which can cost a package.
The problem is that discounting destroys the profitability of many stores.
"The process is time consuming and progressing," said General Manager Doug Mcmillan.
All retailers want to win cyber monday.
Distressed companies such as JCPenney and Victoria's Secret have to prove that they can still compete in an environment characterized by strong promotion.
Kohl's, Macy's, TJMaxx and Best Buy have all had outstanding campaigns in 2018, and they do not want disappointment for Cyber Monday.
Walmart and Target are trying to show investors that they are serious online gamers, able to compete with Amazon on the busiest day of the year.
There is even pressure on Amazon this monday cyber.
The company's share price dropped in October when its holiday forecasts disappointed Wall Street.
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