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Disney Plus, the new Disney streaming service, will be deployed in the US by the end of 2019, but when can an international audience expect to use it? This new platform, which will include a wealth of original content from Disney subsidiaries such as Marvel Studios and Lucasfilm, is eagerly awaited, including a TV show on Falcon and The Winter Soldier, as well as another show on Thor's mischievous brother, Loki.
After months of speculation, Disney CEO Bob Iger has confirmed that Disney's new streaming service will be called Disney Plus. The strong association with the Disney brand reinforces previous reports that Disney Plus would be presented to all ages, with no R-rated or mature content (which should be transferred to Hulu, since Disney will hold a majority stake in Hulu after implementation of the project, its acquisition of Fox). Meanwhile, Iger has previously indicated that Disney Plus will be charged "substantially below"rivals like Netflix.It will include a phenomenal amount of original content, including Star Wars TV series, such as The mandalorian, six to eight episodes of the Marvel Studios series featuring big screen stars such as Tom Hiddleston and even remakes of Disney classics the Lady and the Tramp and The sword in the stone.
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Disney Plus is expected to be deployed in the US by the end of 2019. For now, however, it is unclear when and how the global deployment will unfold. So when can a foreign audience expect to be able to sign up for the service and watch all this much touted original content?
Disney plans to launch Disney Plus internationally
It is important to note that Disney plans to deploy Disney Plus internationally. The House of Mouse quietly proceeded with a major restructuring of its business before the imminent acquisition of Fox and the launch of Disney Plus. The executive vice president and director of Disney's strategy, Kevin Mayer, has been appointed to head a new unit called "Disney Direct to Consumers and International". This division is responsible for overseeing all Disney distributions, including Disney Plus, ESPN and Disney's participation in Hulu. Note that Disney expects direct distribution to consumers and abroad to be assembled, which is an important indicator.
Meanwhile, Disney has already begun the long process of reacquiring international distribution rights for its content – an important step in enabling the global launch of Disney Plus. The House of Mouse has already concluded its exclusive distribution agreement with Netflix; It has been confirmed that the new versions of Disney will cease to be available on Netflix in March 2019, while all Disney content should be removed from the streaming service of its competitor during the year. Although the Netflix catalog varies from country to country, there is no indication that Disney intends to follow this strategy. As such, it is much more likely that Disney Plus will only enter a country when Disney has regained the distribution rights for all content in that region.
When can we expect a global deployment?
Disney has not confirmed a specific launch date for the US domestic market, but it has been consistently announced its intention to make it available in late 2019. It was later announced that Disney Plus would begin to develop on the US market. Other markets in 2019 and 2020. Disney will want to make the most of the vast amount of original content they are abandoning to the streaming service, especially given the global power of some of the brands involved; Therefore, it seems safe to say that they will probably deploy in every territory as soon as they can.
For now, Disney has launched a new Disney Plus website that allows users to advertise their interest in the streaming service and receive updates as soon as they are available. Significantly, this website offers by default country-specific options for visitors to the UK; This in itself is an important indicator that Disney is already preparing for deployment in countries where they will soon acquire all distribution rights.
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